Feeds

'PSST, HAVE A GO ON THIS!' Joyent racks up gear for Amazon haters

New 'eCommerce' tech targets people that can't bear to give cash to Bezos and Co

Application security programs and practises

Amazon Web Services dominates the infrastructure-as-a-service market, leaving less well-funded competitors with a choice of entering into a grim price war, or finding other markets.

Mid-size IaaS provider Joyent appears to be doing the latter with a 'Joyent eCommerce Solutions Set' which represents a strategic shift for the company, and was announced today.

The product offering wraps up some of Joyent's advanced technology like its 'Manta' storage engine, and IaaS 'Compute' services, in secondary layers to make the tech easier to use by other companies.

Some of the wrapped-up products include customer behavior analytics, image and video post-processing, web and mobile app hosting, content-delivery services, and "an expanded set of support options including business and mission critical – particularly important during the holiday retail season," the company says.

These technologies are all designed for large-scale e-retailers that want to take advantage of the flexibility of remotely provisioned compute and storage services, but don't want to fund rival Amazon.

"This is a place where Amazon has a hard time competing," explains Bryan Cantrill, Joyent's senior vice president of engineering. "These retailers do not want to deploy on Amazon as a matter of principle - Joyent is never going to sell raincoats."

The question that faces the company is whether this segment of the market is large enough to sustain a significant portion of future growth, while the company battles to maintain competitive price parity with capital-rich competitors like Amazon, Microsoft, and Google.

"Anyone that's in this business needs to ask themselves what am I good at, how am I going to differentiate from AWS," Cantrill says.

For this reason, Joyent is making overtures to e-retailers, proving that the old adage "my enemy's enemy is friend" still rules, even in the supposedly hyper-rational tech world of remote computing. ®

Eight steps to building an HP BladeSystem

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
SHOCK and AWS: The fall of Amazon's deflationary cloud
Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
US judge: YES, cops or feds so can slurp an ENTIRE Gmail account
Crooks don't have folders labelled 'drug records', opines NY beak
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Manic malware Mayhem spreads through Linux, FreeBSD web servers
And how Google could cripple infection rate in a second
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
The triumph of VVOL: Everyone's jumping into bed with VMware
'Bandwagon'? Yes, we're on it and so what, say big dogs
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.