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A whopping one in four Apple fanbois uses OBSOLETE TECH

Just one in four fruity fans now lag behind the rest, warn earnest admen

Combat fraud and increase customer satisfaction

More than three quarters of all iPhone-toting fanbois have downloaded the latest version of iOS 7, it has been claimed.

According to research by advertising company Chitika, iOS 7 is now being used on about 75 percent of iPhones and about 65 percent of iPads.

The firm worked out this figure by measuring tens of millions of ad impressions generated in the Chitika network.

If true, this would mean that iOS 7 has the fastest adoption rate of any Apple mobile operating system so far.

Chitika wrote: "The latest analysis again underscores that iPhone users, and iPad users to a lesser extent, update at extremely high rates, acting as a distinctive selling point when it comes to attracting application and mobile Web developers to the platform.”

“While still-active legacy devices make it unlikely for iOS 7 adoption to substantially surpass the nearly 90% adoption rate of iOS 6,” the firm continued, “the latest operating system will likely reach that point in a much quicker timeframe than its forerunner." ®

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