Feeds

OM NOM MON NOM, address et D.O.B: Twitter lets admen chomp users' cookies

Loss-making microblabbery site tries new cash-making trick

  • alert
  • submit to reddit

Build a business case: developing custom apps

Twitter is now allowing sinister admen to drill into its users' cookies so they can better target them with marketing campaigns by tracking their actions around the web.

The loss-making company, which floated itself on to Wall Street last month, first began testing the contentious technology in the summer during the build up to Twitter's IPO.

On Thursday, its revenue product manager Abhishek Shrivastava said in a blog post that the pilot was complete and that it was now dishing up "tailored audiences" to advertisers.

The company explained:

With tailored audiences you can reach users on Twitter who have shown interest in your brand or your category even away from Twitter. Let’s say a hotel brand wants to advertise a promotion on Twitter and they’d prefer to show their ad to travel enthusiasts who have recently visited their website.

To get the special offer to those people who are also on Twitter, the hotel brand may share with us browser-related information (browser cookie ID) through an ads partner. We can then match that information to Twitter accounts in order to show the matched users a Promoted Tweet with the travel deal. The end result is a highly relevant and useful message for the user.

Advertisers will continue to receive the same reports that include how many users saw or clicked on an ad, without identifying who saw it or clicked on it.

The tech is used widely across websites that function as free content ad networks - such as Facebook.

But concerns have been expressed about cookies, with some considering it to be an invasion of privacy when browsing to sites online.

Twitter noted the nervousness among some folk by pointing out that its users can opt out of its ad-tracking methods by unchecking the "promoted content" box in its privacy settings.

It added that it "will not receive browser-related information (a browser cookie ID) from our ads partners for tailoring ads if users have Do Not Track enabled in their browser." ®

A new approach to endpoint data protection

More from The Register

next story
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?