Feeds

OM NOM MON NOM, address et D.O.B: Twitter lets admen chomp users' cookies

Loss-making microblabbery site tries new cash-making trick

  • alert
  • submit to reddit

SANS - Survey on application security programs

Twitter is now allowing sinister admen to drill into its users' cookies so they can better target them with marketing campaigns by tracking their actions around the web.

The loss-making company, which floated itself on to Wall Street last month, first began testing the contentious technology in the summer during the build up to Twitter's IPO.

On Thursday, its revenue product manager Abhishek Shrivastava said in a blog post that the pilot was complete and that it was now dishing up "tailored audiences" to advertisers.

The company explained:

With tailored audiences you can reach users on Twitter who have shown interest in your brand or your category even away from Twitter. Let’s say a hotel brand wants to advertise a promotion on Twitter and they’d prefer to show their ad to travel enthusiasts who have recently visited their website.

To get the special offer to those people who are also on Twitter, the hotel brand may share with us browser-related information (browser cookie ID) through an ads partner. We can then match that information to Twitter accounts in order to show the matched users a Promoted Tweet with the travel deal. The end result is a highly relevant and useful message for the user.

Advertisers will continue to receive the same reports that include how many users saw or clicked on an ad, without identifying who saw it or clicked on it.

The tech is used widely across websites that function as free content ad networks - such as Facebook.

But concerns have been expressed about cookies, with some considering it to be an invasion of privacy when browsing to sites online.

Twitter noted the nervousness among some folk by pointing out that its users can opt out of its ad-tracking methods by unchecking the "promoted content" box in its privacy settings.

It added that it "will not receive browser-related information (a browser cookie ID) from our ads partners for tailoring ads if users have Do Not Track enabled in their browser." ®

3 Big data security analytics techniques

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
Ex–Apple CEO John Sculley: Ousting Steve Jobs 'was a mistake'
Twenty-nine years later, post-Pepsi exec has flat-forehead moment
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.