Feeds

Justin Bieber BEGGED for a $200k RIM JOB – and got REJECTED

'He's not going to last' said Blackberry's gros fromages

Remote control for virtualized desktops

Struggling mobe-makers Blackberry knocked back the chance to have pint-sized pop prince Justin Bieber as a brand ambassador at the peak of both RIM and Bieber's careers, claims a senior Blackberry staffer.

The fresh-faced Canadian pop heartthrob asked for $200,000 and a fistful of free handsets to represent RIM, but the now-ailing firm's suits refused his offer on the dodgy grounds that Bieber's days in the limelight were numbered.

According to Vincent Washington, a senior business development manager at RIM between 2001 through 2011, Blackberry apparatchiks predicted Bieber's demise - but totally failed to see their own.

Washington told Businessweek: "One thing we missed out on was that Justin Bieber wanted to rep BlackBerry. He said: 'Give me $200,000 and 20 devices, and I’m your brand ambassador.' And we pitched that to marketing: Here’s a Canadian kid, he grew up here, all the teeny-boppers will love that. They basically threw us out of the room. They said: 'This kid is a fad. He’s not going to last.'

Washington continued:

I said at the meeting: “This kid might outlive RIM.” Everyone laughed."

The former Blackberry bigwig did not say when Bieber approached RIM.

Blackberry Messenger was once popular among kids as a way of organising riots, but it has fallen out of favour. Sadly, the same cannot be said for Bieber, who earned just under $60m last year.

Despite its CEO's recent claim that "reports of our death are greatly exaggerated," Blackberry posted a loss of almost $1bn in Q2 2014.

What do you think would have happened if the RIM squares became Beliebers? Have a chinwag in the comments below. ®

Intelligent flash storage arrays

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.