Feeds

Justin Bieber BEGGED for a $200k RIM JOB – and got REJECTED

'He's not going to last' said Blackberry's gros fromages

Top three mobile application threats

Struggling mobe-makers Blackberry knocked back the chance to have pint-sized pop prince Justin Bieber as a brand ambassador at the peak of both RIM and Bieber's careers, claims a senior Blackberry staffer.

The fresh-faced Canadian pop heartthrob asked for $200,000 and a fistful of free handsets to represent RIM, but the now-ailing firm's suits refused his offer on the dodgy grounds that Bieber's days in the limelight were numbered.

According to Vincent Washington, a senior business development manager at RIM between 2001 through 2011, Blackberry apparatchiks predicted Bieber's demise - but totally failed to see their own.

Washington told Businessweek: "One thing we missed out on was that Justin Bieber wanted to rep BlackBerry. He said: 'Give me $200,000 and 20 devices, and I’m your brand ambassador.' And we pitched that to marketing: Here’s a Canadian kid, he grew up here, all the teeny-boppers will love that. They basically threw us out of the room. They said: 'This kid is a fad. He’s not going to last.'

Washington continued:

I said at the meeting: “This kid might outlive RIM.” Everyone laughed."

The former Blackberry bigwig did not say when Bieber approached RIM.

Blackberry Messenger was once popular among kids as a way of organising riots, but it has fallen out of favour. Sadly, the same cannot be said for Bieber, who earned just under $60m last year.

Despite its CEO's recent claim that "reports of our death are greatly exaggerated," Blackberry posted a loss of almost $1bn in Q2 2014.

What do you think would have happened if the RIM squares became Beliebers? Have a chinwag in the comments below. ®

Top three mobile application threats

More from The Register

next story
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.