BlackBerry rejected Justin Bieber as brand ambassador
'He's not going to last' said BlackBerry's gros fromages
Struggling mobe-makers Blackberry knocked back the chance to have pint-sized pop prince Justin Bieber as a brand ambassador at the peak of both RIM and Bieber's careers, claims a senior Blackberry staffer.
The fresh-faced Canadian pop heartthrob asked for $200,000 and a fistful of free handsets to represent RIM, but the now-ailing firm's suits refused his offer on the dodgy grounds that Bieber's days in the limelight were numbered.
According to Vincent Washington, a senior business development manager at RIM between 2001 through 2011, Blackberry apparatchiks predicted Bieber's demise - but totally failed to see their own.
Washington told Businessweek: "One thing we missed out on was that Justin Bieber wanted to rep BlackBerry. He said: 'Give me $200,000 and 20 devices, and I’m your brand ambassador.' And we pitched that to marketing: Here’s a Canadian kid, he grew up here, all the teeny-boppers will love that. They basically threw us out of the room. They said: 'This kid is a fad. He’s not going to last.'
I said at the meeting: “This kid might outlive RIM.” Everyone laughed."
The former BlackeBrry bigwig did not say when Bieber approached RIM.
What do you think would have happened if the RIM squares became Beliebers? Have a chinwag in the comments below. ®