Feeds

Apple sends in the bulldozers as Fruit Loop construction begins

New HQ finally under way - will Apple keep its promise to pay more taxes?

Build a business case: developing custom apps

Contractors working for Apple have begun pulling down buildings in preparation for the construction of the fruity firm's mammoth new HQ.

The Apple Campus II, which we've dubbed The Fruit Loop, is a huge new building which will dock right in the centre of Cupertino City.

Pictures of the work have been circulating on Apple blogs and show workmen putting up a (fruity? No. You're not calling it a fruity fence – Vulture Central's backroom gremlins) fence around the construction site.

Demolition has begun within the parcel of land that Apple purchased in 2006. Observers can no longer see the portion of the site which used to belong to HP, which is expected to be turned into a leafy bower of bliss for Apple employees to gambol around.

The 2.8 million sq ft glass building will eventually house more than 12,000 staff. It features a gym and canteen, which should mean Apple's iDrones can work until they drop without having to leave the office.

Cupertino City Council gave the Fruit Loop its unanimous backing, as long as Apple agrees to pay more taxes. ®

7 Elements of Radically Simple OS Migration

More from The Register

next story
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?