Feeds

Apple bests Dell for first time as preferred US consumer PC choice

Tablets? Apple beats Amazon Kindle. Streaming media players? Apple beats Roku

Security for virtualized datacentres

Apple is now the preferred choice of US consumers shopping for desktop PCs, according to a nationwide survey of 2,500 "US broadband households" conducted by the research firm Parks Associates.

"Apple topped the list of intended brands for desktop purchases for the first time this year," said Parks Associates' director of consumer analytics John Barrett in a statement. "In 2011 and 2012, Dell was the top desktop brand, but Apple has displaced it, making Apple now the most popular brand across even more key [consumer electronics] categories."

Apple is now the top brand in the preferred-brand survey across three categories, as cited in Parks Associates' "2013 Holiday CE Purchase Intentions" research report:

Desktops:

  1. Apple
  2. Dell
  3. HP
  4. Acer
  5. Asus

Tablets:

  1. Apple
  2. Amazon (Kindle)
  3. Samsung
  4. Microsoft (Surface)
  5. Acer

Streaming media devices:

  1. Apple TV
  2. Roku
  3. Buffalo
  4. D-Link (Boxee Box)
  5. NETGEAR

Barrett cautions that these rankings are neither sales figures nor firm plan-to-buy numbers, but rather a gauge of which brands customers preferred before they went on their holiday shopping binges.

"Being the 'preferred' brand is certainly an advantage," he said, "but consumers can still change their minds." A similar survey last year, for example, found that among US consumers between ages 18 and 34 who were shopping for a streaming media player, 34 per cent planned to buy an Apple TV, and 15 per cent planned to buy a Roku box.

"In a later survey of actual purchases," he said, "we found 24 per cent bought an Apple TV and 29 per cent bought a Roku player."

A lot goes on between a consumer's early preferences and the moment when they actually hand over their credit card, it seems. Apple may have the advantage now, but we suggest bookmarking this article and comparing it to actual sales figures when they appear sometime after we all recover from our New Year's Eve hangovers. ®

Protecting users from Firesheep and other Sidejacking attacks with SSL

More from The Register

next story
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Monitors monitor's monitoring finds touch screens have 0.4% market share
Not four. Point four. Count yer booty again, Microsoft
Getting to the BOTTOM of the great office seating debate
Belay that toil, me hearty, and park your scurvy backside
Hey, Mac fanbois. HGST wants you drooling over its HUGE desktop RACK
What vast digital media repository could possibly need 64 TERABYTES?
In a spin: Samsung accuses LG exec of washing machine SABOTAGE
Rival electronic giant tries to iron out allegations
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.