Feeds

Sick of losing out to Walmart at Xmas? Apple to price-match iPad Air, iPhone 5c

Sorry Blighty - only in the US... and only in physical shops...

The Essential Guide to IT Transformation

US Apple stores have begun price-matching the latest models of its mobile phones and fondleslabs.

According to a report on 9to5Mac.com, Cupertino has ordered its US stores to price-match both the iPad Air and iPhone 5C.

iStores will be free to decide whether or not to price-match stores that are offering the Air and the 5C at a discount – for example Walmart and Best Buy, which are both offering the RRP $499 Air slab for just $479. However, Apple Stores have apparently been told they cannot price-match beyond the 10 per cent discount barrier.

American consumers have been asked to present proof that a "participating" local rival store is discounting the goods, for example an advertisement.

Specialists at US Apple stores will also be allowed to offer business customers 20 per cent off the price of non-Apple products if bought at the same time as its usual range of goodies.

The blinged-up iPhone 5S will not be subject to price-matching and neither will the iPad Mini Retina.

In the UK, there will be no such price-matching plan. As usual, the mobile operators will be offering subsidised units at a lower cost price if you chain yourself to a contract.

Despite unlocked iPhones now being available through the channel in Europe, no Blighty third-party business has yet been given the green light to sell a SIM-free, unlocked Apple mobe. ®

Boost IT visibility and business value

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.