Feeds

Sick of losing out to Walmart at Xmas? Apple to price-match iPad Air, iPhone 5c

Sorry Blighty - only in the US... and only in physical shops...

Intelligent flash storage arrays

US Apple stores have begun price-matching the latest models of its mobile phones and fondleslabs.

According to a report on 9to5Mac.com, Cupertino has ordered its US stores to price-match both the iPad Air and iPhone 5C.

iStores will be free to decide whether or not to price-match stores that are offering the Air and the 5C at a discount – for example Walmart and Best Buy, which are both offering the RRP $499 Air slab for just $479. However, Apple Stores have apparently been told they cannot price-match beyond the 10 per cent discount barrier.

American consumers have been asked to present proof that a "participating" local rival store is discounting the goods, for example an advertisement.

Specialists at US Apple stores will also be allowed to offer business customers 20 per cent off the price of non-Apple products if bought at the same time as its usual range of goodies.

The blinged-up iPhone 5S will not be subject to price-matching and neither will the iPad Mini Retina.

In the UK, there will be no such price-matching plan. As usual, the mobile operators will be offering subsidised units at a lower cost price if you chain yourself to a contract.

Despite unlocked iPhones now being available through the channel in Europe, no Blighty third-party business has yet been given the green light to sell a SIM-free, unlocked Apple mobe. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.