Feeds

Whiting drags himself out of Riverbed, moves to head up global Fusion-io's sales team

Kit-shifter joins rejigged staff at growing upstart

Reducing the cost and complexity of web vulnerability management

Flash furtler Fusion-io has a new sales boss, Ian Whiting, who replaces the retiring company's chief sales officer, Jim Dawson.

Whiting comes to Fusion-io from Riverbed, where he was the senior veep for Americas sales and, before that, Brocade, where he was SVP worldwide sales until ex-CEO Michael Klayko took over the job himself.

Whiting gains the title of EVP for global field operations and "will lead the worldwide Fusion-io sales team."

Shane Robison, Fusion's CEO and chairman, talked of Whiting's "success in leveraging OEM and channel relationships to meet strategic goals."

Whiting came out with a perfectly canned quote: "I am excited to join Fusion-io to lead the sales team as we move into the next phase of growth."

He leaves Riverbed as it repositions itself in the face of a disappointing WAN optimisation market.

Robison has recast the exec team at Fusion-io, and added a chief strategy officer, Gary Smerdon. A replacement for departed CFO Dennis Wolf is yet to be announced.

Whiting's job will be to get sales moving through co-ordinated OEM and reseller channels. Meanwhile we understand that Smerdon will be looking at security of NAND chip supplies, among other things.

Fusion-io is facing strengthening competition in its PCIe flash hardware and software heartland with PCIe flash looking to become a standard server option from server system suppliers, shrinking the market opportunity for suppliers outside the effective server tri-opoly of Dell, HP and IBM.

There's also SanDisk, lurking there with its SMART Flash DIMM technology, and Toshiba, now looking to sell PCIe flash using Violin Memory technology. Let's not forget HGST and its Virident PCIe flash business, or LSI, or Micron, or Intel, or Samsung too.

Fusion-io has a reselling deal with Fujitsu to accelerate its servers. Can it sell into Cisco? Can it keep its hyperscale data centre presence and increase it? Has it still got sufficient innovative technology smarts to keep it ahead of all the competition it faces and help it survive in the inevitable PCIe flash supplier shakeout that's coming? ®

Reducing the cost and complexity of web vulnerability management

More from The Register

next story
Wanna keep your data for 1,000 YEARS? No? Hard luck, HDS wants you to anyway
Combine Blu-ray and M-DISC and you get this monster
US boffins demo 'twisted radio' mux
OAM takes wireless signals to 32 Gbps
Apple flops out 2FA for iCloud in bid to stop future nude selfie leaks
Millions of 4chan users howl with laughter as Cupertino slams stable door
No biggie: EMC's XtremIO firmware upgrade 'will wipe data'
But it'll have no impact and will be seamless, we're told
Students playing with impressive racks? Yes, it's cluster comp time
The most comprehensive coverage the world has ever seen. Ever
Run little spreadsheet, run! IBM's Watson is coming to gobble you up
Big Blue's big super's big appetite for big data in big clouds for big analytics
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.