Feeds

Whiting drags himself out of Riverbed, moves to head up global Fusion-io's sales team

Kit-shifter joins rejigged staff at growing upstart

Next gen security for virtualised datacentres

Flash furtler Fusion-io has a new sales boss, Ian Whiting, who replaces the retiring company's chief sales officer, Jim Dawson.

Whiting comes to Fusion-io from Riverbed, where he was the senior veep for Americas sales and, before that, Brocade, where he was SVP worldwide sales until ex-CEO Michael Klayko took over the job himself.

Whiting gains the title of EVP for global field operations and "will lead the worldwide Fusion-io sales team."

Shane Robison, Fusion's CEO and chairman, talked of Whiting's "success in leveraging OEM and channel relationships to meet strategic goals."

Whiting came out with a perfectly canned quote: "I am excited to join Fusion-io to lead the sales team as we move into the next phase of growth."

He leaves Riverbed as it repositions itself in the face of a disappointing WAN optimisation market.

Robison has recast the exec team at Fusion-io, and added a chief strategy officer, Gary Smerdon. A replacement for departed CFO Dennis Wolf is yet to be announced.

Whiting's job will be to get sales moving through co-ordinated OEM and reseller channels. Meanwhile we understand that Smerdon will be looking at security of NAND chip supplies, among other things.

Fusion-io is facing strengthening competition in its PCIe flash hardware and software heartland with PCIe flash looking to become a standard server option from server system suppliers, shrinking the market opportunity for suppliers outside the effective server tri-opoly of Dell, HP and IBM.

There's also SanDisk, lurking there with its SMART Flash DIMM technology, and Toshiba, now looking to sell PCIe flash using Violin Memory technology. Let's not forget HGST and its Virident PCIe flash business, or LSI, or Micron, or Intel, or Samsung too.

Fusion-io has a reselling deal with Fujitsu to accelerate its servers. Can it sell into Cisco? Can it keep its hyperscale data centre presence and increase it? Has it still got sufficient innovative technology smarts to keep it ahead of all the competition it faces and help it survive in the inevitable PCIe flash supplier shakeout that's coming? ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Microsoft: Azure isn't ready for biz-critical apps … yet
Microsoft will move its own IT to the cloud to avoid $200m server bill
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
Cutting cancer rates: Data, models and a happy ending?
How surgery might be making cancer prognoses worse
Silicon Valley jolted by magnitude 6.1 quake – its biggest in 25 years
Did the earth move for you at VMworld – oh, OK. It just did. A lot
Forrester says it's time to give up on physical storage arrays
The physical/virtual storage tipping point may just have arrived
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?