Feeds

iPhone slips in Europe as Windows Phone claims OVER 10% market share

5c expands Apple's market, but fails to hold off rivals

7 Elements of Radically Simple OS Migration

Apple's iPhones are losing ground in Europe as consumers increasingly opt for Android and Windows Phone handsets, according to researchers.

Analysts with Kantar Worldpanel ComTech found that over the third quarter of this year, Apple saw its share of the market in Germany, France, and the UK decline over the same period in 2012, a sign that the release of the iPhone 5s and 5c failed to attract consumers as did the launch of the iPhone 5.

According to the researchers, Apple's overall share of the European market shrank on the quarter from 20.8 per cent to 15.8 per cent. Meanwhile, Android saw its share of the market climb to 70.9 per cent and Windows Phone reeled in a 10.2 per cent share of the market, up from just 4.8 per cent for the previous year's quarter.

The news isn't all bad for Cupertino, however. "In almost all markets, the iPhone 5s and 5c releases have given iOS a significant bounce compared to the previous month," commented Kantar Worldpanel ComTech strategic insight director Dominic Sunnebo.

"Generally, Apple's share of the market still remains lower than when the iPhone 5 was released, although this is not wholly unexpected as shoppers tend to react more positively to 'full' releases than incremental improvements such as the 5s and 5c," Sunnebo said.

The 5C, designed by Apple to serve as a budget-priced complement to the more expensive iPhone 5 and 5s lines, has failed to catch on in a big way with British consumers. Researchers believe that in the UK the iPhone 5s still outsells the 5c by three to one.

Elsewhere, however, researchers see the 5c having an interesting effect on Apple's normally affluent customer base. In the US, researchers found that iPhone 5c buyers tended to have lower household incomes as 41 per cent of buyers netted less than $49,000 per year. By comparison, just 21 per cent of iPhone 5s buyers had similar incomes.

The iPhone 5c is also apparently drawing in older customers as well. Analysts estimate that the average age of the iPhone 5c buyer is 38 years old compared to 34 years for the average 5s owner. Nearly half of all 5c owners are also converts from Android handsets.

Meanwhile, Microsoft appeared to be the big winner during the quarter, as it saw its market share in Europe climb to double digits. With that growth, however, come warnings from analysts that much of the gain is coming from a rather limited subset of the market.

"Momentum for Windows Phone is continuing, although its growth remains reliant on low-end handsets," commented Sunnebo.

"In Britain, almost three quarters of Nokia Lumia sales in the latest period were low-end devices such as the Lumia 520 and 620 – a pattern that is similar across other EU markets." ®

Build a business case: developing custom apps

More from The Register

next story
Nice computers don’t need to go to the toilet, says Barclays
Bad computers might ask if you are Sarah Connor
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
PEAK LANDFILL: Why tablet gloom is good news for Windows users
Sinofsky's hybrid strategy looks dafter than ever
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?