Feeds

Winner of Google's most wired Australian town award is...North Sydney?

Vulture South's declining home gains Google gong

High performance access to file storage

Google has decided North Sydney is Australia's “eTown of 2013”, because it is “the region whose web-savvy small businesses are outpacing the others.”

Those who like Vulture South work in the enclave, which styles itself the third-most significant central business district after Sydney proper and Melbourne, may find the notion fanciful because even the tumbleweeds leave at about 6:00PM. The area's last cinema and nightclub closed years ago, one of its two shopping centres has been half-empty for years. There's no bookstore, record store or place to buy basics like socks, jocks or a decent birthday present.

Telco Optus leaving a few years back is held to have been a watershed for the area as it took over 3,000 workers with it. EMC is another recent technology departure. Cisco, Sophos and Fujitsu remain, as does SAP in a building it has inhabited for over a decade. NBNCo is also present, but office vacancies are plentiful and rents are … let's be polite and say affordable.

The only truly remarkable thing in the district is noodle bars, of which three provide excellent lunch fodder your correspondent really should avoid a little more often.

Google's decision to award the precinct the prize appears to be based on the success of an outfit called FORM+DESIGN that was once “limited to the fifty thousand residents who lived close enough to walk into their store.” Now, thanks to the wonders of the internet “customers come from as far afield as Melbourne, Perth, New Caledonia, Germany and Sweden.”

Without bearing any malice towards FORM+DESIGN, if its activities are “outpacing” the rest of Australia, Vulture South is very, very surprised. Make that astounded. In fact the best theory for why Google picked North Sydney might be that it had no travel budget to stage the prize ceremony at the other nominees, Cockburn in Western Australia, Darwin, South Australia's Holdfast Bay, Tasmania's Launceston, in Victoria, South Canberra and Queensland's Sunshine Coast. We advance that theory because Google won't: no methodology for judging eTown excellence has been offered.

Just how the actual digital ghettos of Sydney's Surry Hills and Pyrmont, or Melbourne's Docklands, feel about falling behind a suburb whose name has become a byword for gentle commercial decline is not known to Vulture South. At least the latter just about made the list in the form of near neighbour Port Philip.

Perhaps the affordable office space in North Sydney really does make it a good place for small technology companies to hang out their shingles. Or perhaps the nearby suburbs of Crows Nest or Willoughby, both of which fall within the area's boundaries and have a bit more of a reputation for housing small and clever companies, are the reason for the award. If you work in those areas or for a thrusting North Sydney venture and feel we've just traduced you, feel free to set things to rights. ®

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
Adrian Mole author Sue Townsend dies at 68
RIP Blighty's best-selling author of the 1980s
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.