Feeds

Winner of Google's most wired Australian town award is...North Sydney?

Vulture South's declining home gains Google gong

Maximizing your infrastructure through virtualization

Google has decided North Sydney is Australia's “eTown of 2013”, because it is “the region whose web-savvy small businesses are outpacing the others.”

Those who like Vulture South work in the enclave, which styles itself the third-most significant central business district after Sydney proper and Melbourne, may find the notion fanciful because even the tumbleweeds leave at about 6:00PM. The area's last cinema and nightclub closed years ago, one of its two shopping centres has been half-empty for years. There's no bookstore, record store or place to buy basics like socks, jocks or a decent birthday present.

Telco Optus leaving a few years back is held to have been a watershed for the area as it took over 3,000 workers with it. EMC is another recent technology departure. Cisco, Sophos and Fujitsu remain, as does SAP in a building it has inhabited for over a decade. NBNCo is also present, but office vacancies are plentiful and rents are … let's be polite and say affordable.

The only truly remarkable thing in the district is noodle bars, of which three provide excellent lunch fodder your correspondent really should avoid a little more often.

Google's decision to award the precinct the prize appears to be based on the success of an outfit called FORM+DESIGN that was once “limited to the fifty thousand residents who lived close enough to walk into their store.” Now, thanks to the wonders of the internet “customers come from as far afield as Melbourne, Perth, New Caledonia, Germany and Sweden.”

Without bearing any malice towards FORM+DESIGN, if its activities are “outpacing” the rest of Australia, Vulture South is very, very surprised. Make that astounded. In fact the best theory for why Google picked North Sydney might be that it had no travel budget to stage the prize ceremony at the other nominees, Cockburn in Western Australia, Darwin, South Australia's Holdfast Bay, Tasmania's Launceston, in Victoria, South Canberra and Queensland's Sunshine Coast. We advance that theory because Google won't: no methodology for judging eTown excellence has been offered.

Just how the actual digital ghettos of Sydney's Surry Hills and Pyrmont, or Melbourne's Docklands, feel about falling behind a suburb whose name has become a byword for gentle commercial decline is not known to Vulture South. At least the latter just about made the list in the form of near neighbour Port Philip.

Perhaps the affordable office space in North Sydney really does make it a good place for small technology companies to hang out their shingles. Or perhaps the nearby suburbs of Crows Nest or Willoughby, both of which fall within the area's boundaries and have a bit more of a reputation for housing small and clever companies, are the reason for the award. If you work in those areas or for a thrusting North Sydney venture and feel we've just traduced you, feel free to set things to rights. ®

The Power of One Infographic

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.