Feeds

Samsung to spend ENTIRE budget of London 2012 OLYMPICS... on ADS

Chaebol launches super-spendy $14bn-a-year plan

SANS - Survey on application security programs

Samsung is preparing to embark upon a mammoth advertising campaign which will see it spend a whopping $14bn (£8.57bn) this year.

To put that into perspective, that is roughly the amount it cost the UK to stage the entire London Olympics in 2012 – including stadiums, venues, infrastructure and the cash it handed to G4S.

The chaebol might well be feeling nervous after sales of Samsung's flagship Galaxy S4 smartphone reportedly fell behind expectations. Amid rumours that it is holding "crisis meetings", Samsung has decided to focus on boosting its brand around the world using a massive advertising campaign.

According to data published by Reuters, Samsung spends about 5 per cent of its annual revenue on advertising, a sum that dwarfs Apple's 0.6 per cent.

"When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy," Moon Ji-hun, head of brand consultant Interbrand's Korean operation told the news agency. "But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. No one can beat Samsung in terms of (ad) presence, and I doubt whether keeping investing at this level is effective."

In a statement, Samsung said it would "continue to leverage our brand power to maintain growth momentum, while focusing on optimizing the efficiency of our marketing activities".

Samsung is worth $227bn and has a history of spending big on advertising. However, it was fined almost $350k after hiring an army of angry commentards who criticised its rivals.

The South Korean firm was also slammed after contestants on reality talent show The X Factor were shown repeatedly using its products during an ad campaign it ran on ITV. ®

3 Big data security analytics techniques

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.