Feeds

'You're BEAUTIFUL when you're angry' 'You SEXIST PIG!' Xbox One's fresh brouhaha

Gamers slam cheesy letters for loved ones

The next step in data security

Microsoft has rewritten an Xbox One web promotion that backfired when it was branded sexist by upset gamers. The tech giant has apologized.

Online outcry was sparked by an Xbox.com web page that generated for owners of the new console an email to convince their non-gaming loved ones to pick up a controller and start playing.

Different wordings could be selected to build sentences such as "Hey sugar daddy ... you’ve been encouraging me to meet people who aren't so weird", but unfortunately for Redmond the default selections filled out the following:

Hey honey [...] I know, I know, you'd rather knit than watch me slay zombies, but hear me out [...] It just so happens that Xbox One has the best multiplayer service that filters out jerks. So don’t you worry [...] p.s. Did I mention how beautiful you are?

And so on and so forth. No genders were mentioned, you'll note, but many on Twitter and beyond took it as a letter from a boyfriend to a girlfriend, and thus slammed the promo as sexist for stereotyping women.

After enough punters complained about the weird tone of the note, Microsoft took action and altered the site. The "knitting" option was removed, offering instead entries including "you'd rather watch cat videos on the internet" and "take a bubble bath with a piranha". Now all the defaults are gone, leaving just blanks to fill in.

"The letter is customizable and we meant no offense, but understand how the defaults could be perceived," the company told El Reg.

"We're making changes to the letter defaults and apologize for the oversight."

So, Xbox One owners unable to communicate with their partners, pals and parents without the helping hand of a corporate giant, are not completely out of luck: the site is still active if you need to, say, invite Grandma over for a spirited round of zombie torching and Zumba fitness. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.