Feeds

Microsoft hires Pawn Stars to shaft Google

Redmond's Scroogled campaign shifts into new gear

3 Big data security analytics techniques

Microsoft has turned its guns on the Google Chromebook as the "Scroogled" campaign enters its nastiest phase yet.

Redmond has hired the stars of a reality television show called Pawn Stars to help with its anti-Google Scroogled campaign.

In an imitation of an episode of the show, a reality programme about the colourful characters who pawn their goods at a local broker, the ad features a woman entering the pawn shop and asking how much her laptop is worth, because she wants to buy a ticket to Hollywood.

But the pawn shop owners aren't having any of it.

"This isn't a real laptop," one says. "It doesn't have Windows, it doesn't have Office. Without Wi-Fi it doesn't do much at all and when you are online, Google tracks what you do so they can sell ads. That's how you get scroogled."

He adds: "When you're not connected, it's pretty much a brick."

Youtube Video

It's not the first preemptive strike against a rival for Microsoft during Black Friday month. As well as having a go at Google, it has revived a battle with its old enemy Apple in a bid to boost sales of its ailing fondleslab, the Surface 2.

Its Scroogled campaign has previously aimed to "raise awareness" of the various ways Google uses people's personal data to make money. ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.