Feeds

Why BURN Facebook after reading when you can 'save it for later'?

All a question of stickability ... bitch

5 things you didn’t know about cloud backup

Facebook is reportedly working on a new feature that allows its users to save links to news stories that are shared on the free content ad network so that they can return to read them later.

Such a stickability tactic would clearly mean that Facebookers would hang around longer, or come back more frequently to the site.

Facebook is desperate to prevent users from drifting away from its network in favour of apps such as Snapchat.

A series of recent studies appears to have shown that inertia had set in among some users of Facebook. More people are said to be routinely taking a break from the Mark Zuckerberg-run, publicly listed network.

Meanwhile, youngsters are saying that it's boring and no longer a cool place to chat to mates as everybody's mums and dads are also signed up to Facebook.

The "save for later reading" function is, we're told, similar to apps such as Instapaper.

All Things Digital asked Facebook for more details, after picking up a post on tech blog MyTechSkool.

However, the company declined to comment on the specifics when quizzed. It said: "We're constantly testing new features, but we have nothing further to share at this time."

As for the latest idea, is it just us or is Facebook morphing more and more into a Yahoo! circa 2000? ®

Boost IT visibility and business value

More from The Register

next story
Munich considers dumping Linux for ... GULP ... Windows!
Give a penguinista a hug, the Outlook's not good for open source's poster child
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Intel's Raspberry Pi rival Galileo can now run Windows
Behold the Internet of Things. Wintel Things
Microsoft cries UNINSTALL in the wake of Blue Screens of Death™
Cache crash causes contained choloric calamity
Eat up Martha! Microsoft slings handwriting recog into OneNote on Android
Freehand input on non-Windows kit for the first time
Time to move away from Windows 7 ... whoa, whoa, who said anything about Windows 8?
Start migrating now to avoid another XPocalypse – Gartner
You'll find Yoda at the back of every IT conference
The piss always taking is he. Bastard the.
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.