Feeds

Why BURN Facebook after reading when you can 'save it for later'?

All a question of stickability ... bitch

5 things you didn’t know about cloud backup

Facebook is reportedly working on a new feature that allows its users to save links to news stories that are shared on the free content ad network so that they can return to read them later.

Such a stickability tactic would clearly mean that Facebookers would hang around longer, or come back more frequently to the site.

Facebook is desperate to prevent users from drifting away from its network in favour of apps such as Snapchat.

A series of recent studies appears to have shown that inertia had set in among some users of Facebook. More people are said to be routinely taking a break from the Mark Zuckerberg-run, publicly listed network.

Meanwhile, youngsters are saying that it's boring and no longer a cool place to chat to mates as everybody's mums and dads are also signed up to Facebook.

The "save for later reading" function is, we're told, similar to apps such as Instapaper.

All Things Digital asked Facebook for more details, after picking up a post on tech blog MyTechSkool.

However, the company declined to comment on the specifics when quizzed. It said: "We're constantly testing new features, but we have nothing further to share at this time."

As for the latest idea, is it just us or is Facebook morphing more and more into a Yahoo! circa 2000? ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
China: You, Microsoft. Office-Windows 'compatibility'. You have 20 days to explain
Told to cough up more details as antitrust probe goes deeper
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
Windows 7 settles as Windows XP use finally starts to slip … a bit
And at the back of the field, Windows 8.1 is sprinting away from Windows 8
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?