Feeds

Storage giant EMC, rival upstart Pure Storage trade new charges

It's WAR: Hopkinton and Pure each throw new sueball... on THE SAME DAY

Beginner's guide to SSL certificates

Play hard? We’ll show you playing hard. First EMC sued flash storage upstart Pure Storage for alleged improper staff recruitment and use of EMC proprietary data (PDF), charges which Pure denied. Even as the startup has hit back with some serious allegations of its own, EMC lobbed another sueball at Pure the very same day, alleging the minnow infringed five of EMC's patents.

Storage giant EMC dominates the market and has recently announced its XtremIO all-flash array’s general availability. Pure, meanwhile, is a four-year-old startup which focuses on flash storage technology.

Pure filed its response to the staff-poaching allegations with the Massachusetts District Court on Tuesday, as the Wall Street Journal reports.

The filed papers allege: “Just over a year ago, EMC surreptitiously obtained a Pure Storage array, absconded with the device to EMC offices, and unlawfully tested the machine to learn the trade secrets underlying Pure Storage’s success” – adding it had “found the machine damaged to such an extent that it could not be reused or resold.”

It continued: “EMC’s theft was not an isolated incident, but part of an institutional practice that routinely employs unlawful, anti-competitive means to dominate the data storage market.”

Meanwhile, EMC said of its patent suit against Pure: “This latest patent infringement lawsuit is further evidence that Pure Storage has engaged in unauthorised use of EMC’s proprietary and patented technology. We are simply taking the necessary legal action to protect EMC’s rights.”

The patents refer to deduplication, error correction and read and write IO scheduling, and Pure said it was reviewing the claims.

Dietzen’s blog war

Pure CEO Scott Dietzen has been furiously blogging about the affair, saying: “This action by EMC is not particularly surprising. Pure set out to do something extraordinary by delivering all flash storage below the price of disk, and our success has been profoundly disruptive to the storage incumbents.”

Whatever the outcome, the legal actions are certainly a gold-plated marketing gift for Pure Storage, boosting the startup's profile considerably.

Here’s Dietzen again: “We are now in the process of reviewing the EMC patent claims, but as the first mover in all-flash arrays, we are very confident in the strength of our own IP portfolio. Moreover, Pure Storage is sufficiently well capitalised (and we have our entire $150 million recent round in the bank) to successfully defend ourselves, as well as to indemnify our customers and partners from any fallout, no matter how unlikely.”

Pure is clearly out to leverage its rising profile to gain credibility, raise its market awareness, and pump up the claimed superiority of its product offering - whether it wins these lawsuits or not. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
The DRUGSTORES DON'T WORK, CVS makes IT WORSE ... for Apple Pay
Goog Wallet apparently also spurned in NFC lockdown
Cray-cray Met Office spaffs £97m on VERY AVERAGE HPC box
Only 250th most powerful in the world? Bring back Michael Fish
Microsoft brings the CLOUD that GOES ON FOREVER
Sky's the limit with unrestricted space in the cloud
'ANYTHING BUT STABLE' Netflix suffers BIG Europe-wide outage
Friday night LIVE? Nope. The only thing streaming are tears down my face
Google roolz! Nest buys Revolv, KILLS new sales of home hub
Take my temperature, I'm feeling a little bit dizzy
Cisco and friends chase WiFi's searing speeds with new cable standard
Cat 5e and Cat 6 are bottlenecks for WLAN access points
CAGE MATCH: Microsoft, Dell open co-located bit barns in Oz
Whole new species of XaaS spawning in the antipodes
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Business security measures using SSL
Examines the major types of threats to information security that businesses face today and the techniques for mitigating those threats.