Feeds

Hello! Still here! Surface 2! Way better than iPad! says slightly desperate Microsoft

Kickstand, kid spying, man, what does it take, you guys?

Gartner critical capabilities for enterprise endpoint backup

Microsoft has attempted to revive the fortunes of its ailing fondleslab Surface 2 with a comparative ad campaign that pits the blue tablet against the latest iPad.

In a pair of YouTube polemics, Redmond tells the world exactly what the iPad doesn't have: a kickstand, hands-free gestures and a way of monitoring your kids' online activities.

In typically uncool style, Microsoft reminds fanbois that the Surface 2 can be propped up so it can avoid splatter from food - something fanbois need to buy an extra accessory to achieve.

"Surface has great support for hands-free cooking. iPad doesn't," the ad says.

Youtube Video

And rather than simply using a touchscreen, users can simply wave at the screen, if they don't mind looking like a bit of a wally. Of course, such a thing would be impossible with the iPad, though it can follow voice commands.

"As we all know," says a woman's voice in the Microsoft campaign, "keeping the kitchen quiet with a house full of family or guests can be quite the challenge."

Also, Microsoft touts the fact users can set up a number of separate accounts, a hoped-for feature of iOS 7 that never materialised.

Youtube Video

The ad then describes how Surface allows parents to spy on their kids' activity, before showing a young hand pressing the "buy" button on the Apple app store. It didn't show the password request that pops up immediately afterwards.

Surface is the "one device for everything in your life", the ads conclude.

Apple has, typically, said nothing. But for the moment it doesn't need to. Redmond's fondleslab only boasts a 1.65 per cent market share compared to Apple's 27.4 per cent. ®

Next gen security for virtualised datacentres

More from The Register

next story
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?