Feeds

Hello! Still here! Surface 2! Way better than iPad! says slightly desperate Microsoft

Kickstand, kid spying, man, what does it take, you guys?

Business security measures using SSL

Microsoft has attempted to revive the fortunes of its ailing fondleslab Surface 2 with a comparative ad campaign that pits the blue tablet against the latest iPad.

In a pair of YouTube polemics, Redmond tells the world exactly what the iPad doesn't have: a kickstand, hands-free gestures and a way of monitoring your kids' online activities.

In typically uncool style, Microsoft reminds fanbois that the Surface 2 can be propped up so it can avoid splatter from food - something fanbois need to buy an extra accessory to achieve.

"Surface has great support for hands-free cooking. iPad doesn't," the ad says.

Youtube Video

And rather than simply using a touchscreen, users can simply wave at the screen, if they don't mind looking like a bit of a wally. Of course, such a thing would be impossible with the iPad, though it can follow voice commands.

"As we all know," says a woman's voice in the Microsoft campaign, "keeping the kitchen quiet with a house full of family or guests can be quite the challenge."

Also, Microsoft touts the fact users can set up a number of separate accounts, a hoped-for feature of iOS 7 that never materialised.

Youtube Video

The ad then describes how Surface allows parents to spy on their kids' activity, before showing a young hand pressing the "buy" button on the Apple app store. It didn't show the password request that pops up immediately afterwards.

Surface is the "one device for everything in your life", the ads conclude.

Apple has, typically, said nothing. But for the moment it doesn't need to. Redmond's fondleslab only boasts a 1.65 per cent market share compared to Apple's 27.4 per cent. ®

New hybrid storage solutions

More from The Register

next story
4K-ing excellent TV is on its way ... in its own sweet time, natch
For decades Hollywood actually binned its 4K files. Doh!
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Get your Indian Landfill Android One handsets - they're only SIXTY QUID
Cheap and deafening mobes for the subcontinental masses
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
A SCORCHIO fatboy SSD: Samsung SSD850 PRO 3D V-NAND
4Gb/s speeds on a consumer drive, anyone?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.