Feeds

IDC's explicit snapshot: Everyone who's anyone in object storage: In 3D

Magic Quadrant? Pshaw. Check out our boxtastic MarketScape

Maximizing your infrastructure through virtualization

Analyst IDC has ranked object storage suppliers in a pretty 3D marketscape chart, and Cleversafe leads the pack.

A marketscape chart, apparently, is a four-box diagram with wavy edges and overlapping boxes, labelled Participants, Contenders, Major Players and Leaders. It positions vendors on two axes; the upright one is capabilities (presumably low to high) and the bottom one is strategies (presumably crap to great).

The Capabilities axis "examines how well a vendor has aligned its solution to market demand... Positioning on the x-axis (or strategies axis) reflects the alignment of the future strategies of the vendor and the vendor's corresponding OBS solution to forecast market demand (three to five years)."

The object (sorry) of the exercise is to get to the top right corner, the leaders’ area.

IDC object storage marketscape

IDC says it uses rigorous scoring and much discussion with vendors to position them in its definitely-not-a magic-quadrant four-box square space. However, there is a massive puzzle here; why do the sectioned-off areas have parallel curved edges? We suspect it’s to point up the difference with Gartner's straight-edged magic quadrants – just marketing in other words.

Anyway, on the chart from the “IDC MarketScape : Worldwide Object -Based Storage 2013 Vendor Assessment”, the size of a vendor’s circle indicates its relative market share. IDC says it adds a plus or a minus sign to each vendor to show whether it is progressing towards the leaders’ apex position or away from it. The example above comes from Scality, number two in the chart, and doesn’t include these signs of progress or lack of it.

The leaders’ group consists of Cleversafe, Scality, EMC, DataDirect and Amplidata. EMC has the biggest circle and it overlaps, as does Amplidata’s into the Major Players’ section. Here we have these two plus Caringo, Hitachi Data Systems, NetApp and Cloudian to left and right of the main left-to-right diagonal, and Basho Technologies.

The Contenders include Basho, Tarmin, Huawei and NEC. There is no vendors in the Participants’ section.

In effect, we think, the marketscape is like a Venn diagram. Obviously all vendors in it are participants. All contenders and participants and contenders. All major players are contenders and participants and the leaders must be major players too … or is our logic breaking down?

IDC says “Object-based storage (OBS) is still a market in its infancy and several suppliers of commercial OBS solutions have struggled to generate a meaningful revenue stream from their offerings.”

Ashish Nadkarni, IDC’s Research Director Storage Systems, said: “What makes this market segment and this MarketScape interesting is the dynamic push/pull between commercial OBS architectures and the open source momentum we are seeing with OpenStack. This has strategic implications for the industry as a whole.”

IDC’s conclusion is that: “Market forces such fierce competition and buyer demand will accelerate the metamorphosis of this market into a mature market with only a few dominant vendors. Open source–based stacks will create an additional dimension of complexity and challenges. In all likelihood, the only survivors in this market may be vendors with robust partner ecosystems and/or vendors with commercial variants of open source platforms.”

IDC mentions Exablox, Inktank (Ceph), SwiftStack, and Quantum in its report.

Scality’s Philippe Nicholas, product strategy director, blogged (in French) about the result, saying:

  • We can already eliminate Amplidata [since it is at] the edge of the abyss confirmed if necessary … here in the Denver Super Computing [show]
  • EMC and its very famous Atmos, invisible in the market but driven by the world leader in storage, so we know why EMC is listed.
  • That leaves the three most active market players; Cleversafe, DDN and Scality
  • Cleversafe is very limited (single object, macro mode file) but enjoys pioneer status
  • DDN has its SAN and NAS and WOS
  • Scality is the only one with an exascale-class offering

DDN would disagree with that last statement and Amplidata would disagree with the first.

Buy IDC’s 35-page report for $15,000. Download an extract from Amplidata's web site. It's only a 13-page PDF and includes a discussion on Quantum's OEM'd Lattus product, based on Amplidata tech.

In the extract, IDC points out: "To insulate itself from the fallout of potential M&A [Merger and Acquisition] activity, Quantum would be better served in finding a longer-term solution wherein it has ownership rights to this IP regardless of what happens to Amplidata." ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
SHOCK and AWS: The fall of Amazon's deflationary cloud
Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
The triumph of VVOL: Everyone's jumping into bed with VMware
'Bandwagon'? Yes, we're on it and so what, say big dogs
Carbon tax repeal won't see data centre operators cut prices
Rackspace says electricity isn't a major cost, Equinix promises 'no levy'
Disaster Recovery upstart joins DR 'as a service' gang
Quorum joins the aaS crowd with DRaaS offering
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.