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HOT AIR leads to RISES: Apple shares soar after iPad, MacBook releases

Hope for Cupertino: Stock's up to highest level since January

Bridging the IT gap between rising business demands and ageing tools

Peak Apple The price of Apple's stock has hit the highest point since January following the release of new ranges of iPads and Macbook Pros.

Cupertino's shares closed yesterday at $533.40, a rise of two per cent.

This is the highest level since January, when Apple's stock was midway through its slump from a 2012 peak of around $700.

Although the stock hit about $550 during the first month of the year, it then tanked over the next few months, plunging below $400 in April, encouraging the fruity firm to start up a $100bn share buyback scheme.

Analysts expect Cupertino to ship more than 23 million fondleslabs in the run-up to Christmas, with this buoyant prediction seemingly translating into improved share performance.

To give these figures a bit of context, it might be worthwhile flicking back to 1999, when the world was worrying about the onset of the millennium bug and Steve Jobs had just unleashed the iMac on the world.

Back then, according to one of our venerable Reg hacks, you could buy one Apple share for round about $70 - which at the time represented an eight-year high.

Then again, those were the glory days when iMessiah Steve Jobs walked the Earth and began to turn boring old desktop computers into fruity-flavoured fun factories. It remains to be seen whether Apple will be able to summon up the spirit of innovation of the Jobs days. ®

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