Feeds

ZTE becomes latest to cuff self to smartwatch bandwagon

Chinese manufacturer promises cheap, low-end electro-manacle in early 2014

Build a business case: developing custom apps

Chinese phone maker ZTE has become the latest vendor to cuff itself to the smartwatch bandwagon after announcing plans to launch a device in the second quarter of 2014.

The Shenzhen firm’s head of handset marketing, Lu Qianhao, told the Wall Street Journal that ZTE would be “focusing on the mainstream market” with a device comparable in features but at a lower price point than current offerings from the likes of Samsung.

The wrist-slab, set to be unveiled in Q1, will apparently go on sale in China first the following quarter before hitting the US, Europe and other markets.

Lu told the paper the device would be designed only to work with ZTE handsets although he didn’t rule out new models going forward which could work with any Android phones.

Other wearable technology offerings including smart glasses and “smartphone-connected shoes” were also a possibility, he said.

It’s no surprise that ZTE has designs in this emerging market.

While the jury’s very much out on whether there’s a big enough customer demand at the moment, every ambitious smartphone player is investing R&D in wearable tech so it’s not left behind by what could be the next big thing.

However, at present the forecasts are very much underwhelming.

Although Samsung has claimed sales of 800,000 Galaxy Gear watches since the big launch in September, other estimates put it at more like 50,000 units.

Analyst Gartner, meanwhile, has claimed that a lack of apps, low consumer awareness, unstylish devices and a premium price tag of $200-300 will lead to “lacklustre” sales this festive period.

Back in January, analysts told The Reg they don't think smartwatches will be a thing. ®

Build a business case: developing custom apps

More from The Register

next story
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.