Feeds

The TWEET got me drunk, Conshtable, I SHWEAR IT

Twitter strengthens ID checks to stop underage drinkers seeing boozy Tweets

Next gen security for virtualised datacentres

Twitter has taken the odd step of enhancing its age verification routines so that alcohol vendors can “connect with an age-appropriate audience”.

The routines remain laughable. Vulture South used Twitter's Android app to follow @Budlight, the Twitter presence of US “beer” Bud Light. The app asked for input of your correspondent's birthdate. I duly chose a day in 1928, ageing myself by 40 years. The app accepted that date without any further challenge.

Twitter says “Our hope is that this approach to age-screening will enable alcohol brands to responsibly and safely connect with the right audience on Twitter,” a nice sentiment given advertisers aren't keen to reach audiences that can't legally buy their products.

Twitter's announcement steers clear of any moralising, but with social networks under fire for facilitating all sorts of anti-social behaviour a glance between the lines could suggest the age verification enhancement is the kind of thing Twitter could use as a fig leaf with which to hide ugly truths during future controversies.

If that's the intention or hope, it's a pretty small fig leaf: it's not as if those below the legal drinking age won't encounter messages about booze in a million other media. The notion that Twitter is not just helping advertisers but also acting responsibly to steer impressionable youth from a booze-guzzling lifestyle will be hard to sustain.

And then there are the tweets like the below that advocate taking the alcohol OUT of beer, by boiling it:

Hang on! Did Twitter just cut budding chefs off from free information that would improve their skills? Stay tuned for the avian network's next trick: profession-based-exemptions to the booze ban. ®

Next gen security for virtualised datacentres

More from The Register

next story
Déjà vu: Virgin Media jacks up broadband prices
Screw copper phone lines, we're UNIQUE, bleats telco
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
What's the nature of your emergency, Vodafone?
Oh, you've dialled the wrong number for ad fibs, rules ASA
EE network whacked by 'PDP authentication failure' blunder
Carrier is 'aware' of cockup, working on a fix NOW
ROAD TRIP! An FCC road trip – Leahy demands net neutrality debate across US
You crashed watchdog's site, now time to crash its ears
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.