Feeds

Solar vendors GOUGE non-US customers

Shining a light on a dark market

3 Big data security analytics techniques

The infamous “Aussie Tax” might be getting squeezed in the IT industry, but it's alive and well in other tech markets.

A bolt of lightning – a literal bolt of lightning striking a roof and smoking some solar control kit – led Vulture South to investigate prices of solar inverters. And as we discovered, while public pressure, press exposés and offshore competition has squeezed the margin gouge in the computer industry, over in the solar power market, some vendors are as brazen as any of the IT sector's most egregious offenders.

Happily, the “Aussie tax” isn't uniform – but there are factors in this market that would prevent the ordinary consumer from gaining the benefit of comparison shopping.

First, let's look at the prices. The products The Register price-checked were:

  • Outback Power Systems – FX2012ET 2000W, 12V inverter, Australian price here, American price here.
  • Aurora – PVI 3.0, Australian price here, US price here.
  • Sunny Boy – 5000TL, Australian price here, US price here.
  • Xantrex – GT.28, Australian price here, US price here.
Solar Prices

Price comparison with $AU1 = $US0.92

Props to the two vendors in this too-small-to-be-scientific sample that aren't ripping off Australian consumers. However, for the consumer, there are significant barriers to shopping around.

First: this isn't just a hard drive or a graphics card you're buying. Whether you're buying a new system or replacing burned-out components, getting the specification right requires knowledge and skill.

This puts the consumer utterly in the hands of a very local channel: the kit has to be installed by an electrician who's in the right location and understands solar power. Most such people have an affiliation with a supplier, and will refuse flat-out to install something that the customer bought.

Apart from the question of margin protection, there's a good reason to maintain a single supplier relationship: it's easier and cheaper to train on, certify with, and support a single vendor. But it creates a market structure in which competition is kept to a minimum.

Which is why El Reg thought it was worth shining a bit of light on the market. We'd love to see more examples of unreasonable mark-ups in the solar tech space in the comments. ®

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Hearthstone: Heroes of Warcraft – A jolly little war for lunchtime
Free-to-play WoW turn-based game when you have 20 minutes to kill
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.