Feeds

Solar vendors GOUGE non-US customers

Shining a light on a dark market

Intelligent flash storage arrays

The infamous “Aussie Tax” might be getting squeezed in the IT industry, but it's alive and well in other tech markets.

A bolt of lightning – a literal bolt of lightning striking a roof and smoking some solar control kit – led Vulture South to investigate prices of solar inverters. And as we discovered, while public pressure, press exposés and offshore competition has squeezed the margin gouge in the computer industry, over in the solar power market, some vendors are as brazen as any of the IT sector's most egregious offenders.

Happily, the “Aussie tax” isn't uniform – but there are factors in this market that would prevent the ordinary consumer from gaining the benefit of comparison shopping.

First, let's look at the prices. The products The Register price-checked were:

  • Outback Power Systems – FX2012ET 2000W, 12V inverter, Australian price here, American price here.
  • Aurora – PVI 3.0, Australian price here, US price here.
  • Sunny Boy – 5000TL, Australian price here, US price here.
  • Xantrex – GT.28, Australian price here, US price here.
Solar Prices

Price comparison with $AU1 = $US0.92

Props to the two vendors in this too-small-to-be-scientific sample that aren't ripping off Australian consumers. However, for the consumer, there are significant barriers to shopping around.

First: this isn't just a hard drive or a graphics card you're buying. Whether you're buying a new system or replacing burned-out components, getting the specification right requires knowledge and skill.

This puts the consumer utterly in the hands of a very local channel: the kit has to be installed by an electrician who's in the right location and understands solar power. Most such people have an affiliation with a supplier, and will refuse flat-out to install something that the customer bought.

Apart from the question of margin protection, there's a good reason to maintain a single supplier relationship: it's easier and cheaper to train on, certify with, and support a single vendor. But it creates a market structure in which competition is kept to a minimum.

Which is why El Reg thought it was worth shining a bit of light on the market. We'd love to see more examples of unreasonable mark-ups in the solar tech space in the comments. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Xiaomi boss snaps back at Jony Ive's iPhone rival 'theft' swipe
I'll have a handset delivered. Judge us after you try us...
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.