Feeds

Supermodel Lily Cole in Impossible partnership with Jimbo Wales, YOU

'Impossible is something that has to happen'? Shurely something that can't ...?

HP ProLiant Gen8: Integrated lifecycle automation

Supermodel Lily Cole has launched a new social network, dubbed Impossible, that relies on the good nature of strangers to exchange "gifts" on the site for free.

A cursory glance at Impossible appears to bring forth a variety of people who are trustafarians, fashionistas, stalkers, Jimmy Wales or some peculiar hybrid of all the above.

Cole has (probably) been to Newcastle* and back in recent days to big up her effort with the national press as she tries to convince people to use the site.

Now that she owns a website/app thingy, the 25-year-old redhead has been labelled an intrepid tech entrepreneur even though she remains clueless about how Impossible might (possibly) make any money from the venture.

In fact, Cambridge history-of-art graduate Cole isn't even much of a fan of the online world, according to an interview she did with the Telegraph's luxury section (naturally).

"It doesn’t make me very happy to be on my computer all the time. I’ve never been drawn to that world," she said.

Impossible immediately nags you for your location upon entering the site for the first time. Although it freely displays the latest "wishes" to be posted on the network, anyone who wants to read the comments of others is required to create an account first.

She's got financial backing from the UK government to the tune of £200,000 from the Cabinet Office's Innovation in Giving fund - which some might characterise as a different type of "gift economy".

Cole has injected some of her own cash into Impossible and so has her biz partner Kwame Ferreira. And she's got support from Jimbo Wales himself.

"She had a deep understanding of what in fact makes up a huge part of human life: doing nice things for each other with no expectation of any particular return," Wales told the Telegraph.

"When I started Wikipedia, I didn’t have a concern for a business model - the thing itself is the reward. Similarly Lily thinks of Impossible as something beautiful that has to happen: make something amazing and figure out the details later."

We give it two months before nominative determinism kicks in. ®

*Seems only right to point you at Wikipedia for a definition of this particular idiom.

Top three mobile application threats

More from The Register

next story
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Captain Kirk sets phaser to SLAUGHTER after trying new Facebook app
William Shatner less-than-impressed by Zuck's celebrity-only app
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.