Feeds

Supermodel Lily Cole in Impossible partnership with Jimbo Wales, YOU

'Impossible is something that has to happen'? Shurely something that can't ...?

Build a business case: developing custom apps

Supermodel Lily Cole has launched a new social network, dubbed Impossible, that relies on the good nature of strangers to exchange "gifts" on the site for free.

A cursory glance at Impossible appears to bring forth a variety of people who are trustafarians, fashionistas, stalkers, Jimmy Wales or some peculiar hybrid of all the above.

Cole has (probably) been to Newcastle* and back in recent days to big up her effort with the national press as she tries to convince people to use the site.

Now that she owns a website/app thingy, the 25-year-old redhead has been labelled an intrepid tech entrepreneur even though she remains clueless about how Impossible might (possibly) make any money from the venture.

In fact, Cambridge history-of-art graduate Cole isn't even much of a fan of the online world, according to an interview she did with the Telegraph's luxury section (naturally).

"It doesn’t make me very happy to be on my computer all the time. I’ve never been drawn to that world," she said.

Impossible immediately nags you for your location upon entering the site for the first time. Although it freely displays the latest "wishes" to be posted on the network, anyone who wants to read the comments of others is required to create an account first.

She's got financial backing from the UK government to the tune of £200,000 from the Cabinet Office's Innovation in Giving fund - which some might characterise as a different type of "gift economy".

Cole has injected some of her own cash into Impossible and so has her biz partner Kwame Ferreira. And she's got support from Jimbo Wales himself.

"She had a deep understanding of what in fact makes up a huge part of human life: doing nice things for each other with no expectation of any particular return," Wales told the Telegraph.

"When I started Wikipedia, I didn’t have a concern for a business model - the thing itself is the reward. Similarly Lily thinks of Impossible as something beautiful that has to happen: make something amazing and figure out the details later."

We give it two months before nominative determinism kicks in. ®

*Seems only right to point you at Wikipedia for a definition of this particular idiom.

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.