Feeds

iCan't quite hear you: Apple teams up with Danish firm to make hearing aids

Fruity firm wants first shot at hard-of-hearing fanboi segment

Boost IT visibility and business value

Apple is working with a hearing aid manufacturer to produce a device using technology similar to that used in the much-derided bluetooth headset. The new kit will allow the hard-of-hearing to stream voice and music directly into the ear.

According to a report from Reuters, the fruity firm is working with GN Store Nord, the world's fourth largest hearing aid manufacturer, to develop a discreet new device, called the LiNX, which for the time being will only be compatible with iPhones.

Both Apple's products and most hearing aids use a 2.4 GHz signal, which could make any linkup with Bluetooth much easier.

Details are scant on the collaboration, but Apple is already known to have filed two relevant patents this year.

One patent is for a noise-cancelling hearing aid, whilst the other relates to a system which can detect if the person using iDevice is wearing a hearing aid.

As the fanboi population ages, accessibility will become key to getting rich, elderly baby boomers to buy more gizmos, so expect more hookups like this. The new gadget can apparently run for several days without battery changes, often a serious irritant for hearing aid wearers. What would you like to see Apple manufacture? ®

The essential guide to IT transformation

More from The Register

next story
Munich considers dumping Linux for ... GULP ... Windows!
Give a penguinista a hug, the Outlook's not good for open source's poster child
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Intel's Raspberry Pi rival Galileo can now run Windows
Behold the Internet of Things. Wintel Things
Microsoft cries UNINSTALL in the wake of Blue Screens of Death™
Cache crash causes contained choloric calamity
Eat up Martha! Microsoft slings handwriting recog into OneNote on Android
Freehand input on non-Windows kit for the first time
Time to move away from Windows 7 ... whoa, whoa, who said anything about Windows 8?
Start migrating now to avoid another XPocalypse – Gartner
You'll find Yoda at the back of every IT conference
The piss always taking is he. Bastard the.
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.