Feeds

Apple guru Sir Jony's RED beer can PC raises $980k for AIDS fight

Could've been in a museum, gushes Irish boyband frontman rock star Bono

Combat fraud and increase customer satisfaction

Apple design whizz Sir Jony Ive helped to raise $26m at a massive charity auction for AIDS research.

The Sotheby's gala – co-sponsored by U2 rock star Bono and attended by actress Meg Ryan, guitarist the Edge, Chelsea Clinton and chef Mario Batali among others – flogged stuff either designed or customized by Sir Jony and designer Marc Newson.

The big-ticket event sold off a Steinway piano, Leica digital camera and a Fiat car, each bright red in the style of the AIDS-battling charity (RED)'s cherry-colored branding. Each item drew hundreds of thousands of dollars in bids from the moneyed attendees.

Many of the most eye-popping donations, however, were bids for Apple (RED)-themed products designed and customized by Sir Jony himself. The British-born guru was able to bring the AIDS charity a $977,000 check by selling off a red-cased Mac Pro.

The new cylinder-shaped tower, set to hit the shelves next month, will likely be priced about $3,000 base.

Apple has had a long history with the (RED) charity: the fruity company touts a number of (RED)-branded iPods as well as custom cases for its iPhone and iPad lines; money from sales of this cherry-flavored gear is donated to the Bono-co-founded charity. Last month, Apple CEO Tim Cook cited the AIDS charity work Apple was contributing towards as emblematic of the company's desire to be a "force for good in world."

Other Sir-Jony-tuned Apple products sold in last week's auction included a set of rose-gold plated Apple earbud headphones that fetched $461,000. An Ive-Newson-designed aluminum desk sold for nearly $1.7m, while the custom Steinway grand piano fetched $1.92m.

In total, the sale managed to raise $13m for the Bono-backed AIDS research and treatment charity. The figure was then doubled by a matching donation from the Bill and Melinda Gates Foundation.

"The collection they put together should've been in a museum but instead they sold it off to buy medicines for those who can't afford them but whose lives depend on them," said Bono of the contributions from Ive and Newson.

"The money raised is a lifeline, literally, for so many people, but nights like this also serve as a reminder of the historical opportunity we have to end AIDS." ®

Top three mobile application threats

More from The Register

next story
Och aye! It's the Loch Ness Monster – but only Apple fanbois can see it
Fondleslab-friendly beastie's wake spotted... OR WAS IT?
Japanese boffin EYES up big bucks with strap-on digi-glasses
AgencyGlass saddles user with creepy OLED display
Sleuths find nosy NORKS drones on the Chinternet
UAVs likely to have been made in the Middle Kingdom
Spanish village called 'Kill the Jews' mulls rebranding exercise
Not exactly attractive to the Israeli tourist demographic
Dorian Nakamoto gets $23,000 payout over Bitcoin invention saga
Maintains he didn't create cryptocurrency, but will join community
Pirate Bay's 10 millionth upload: Colour us shocked, a SMUT FLICK
P2P badboys show online piracy is alive and humping
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.