Feeds

Apple guru Sir Jony's RED beer can PC raises $980k for AIDS fight

Could've been in a museum, gushes Irish boyband frontman rock star Bono

Secure remote control for conventional and virtual desktops

Apple design whizz Sir Jony Ive helped to raise $26m at a massive charity auction for AIDS research.

The Sotheby's gala – co-sponsored by U2 rock star Bono and attended by actress Meg Ryan, guitarist the Edge, Chelsea Clinton and chef Mario Batali among others – flogged stuff either designed or customized by Sir Jony and designer Marc Newson.

The big-ticket event sold off a Steinway piano, Leica digital camera and a Fiat car, each bright red in the style of the AIDS-battling charity (RED)'s cherry-colored branding. Each item drew hundreds of thousands of dollars in bids from the moneyed attendees.

Many of the most eye-popping donations, however, were bids for Apple (RED)-themed products designed and customized by Sir Jony himself. The British-born guru was able to bring the AIDS charity a $977,000 check by selling off a red-cased Mac Pro.

The new cylinder-shaped tower, set to hit the shelves next month, will likely be priced about $3,000 base.

Apple has had a long history with the (RED) charity: the fruity company touts a number of (RED)-branded iPods as well as custom cases for its iPhone and iPad lines; money from sales of this cherry-flavored gear is donated to the Bono-co-founded charity. Last month, Apple CEO Tim Cook cited the AIDS charity work Apple was contributing towards as emblematic of the company's desire to be a "force for good in world."

Other Sir-Jony-tuned Apple products sold in last week's auction included a set of rose-gold plated Apple earbud headphones that fetched $461,000. An Ive-Newson-designed aluminum desk sold for nearly $1.7m, while the custom Steinway grand piano fetched $1.92m.

In total, the sale managed to raise $13m for the Bono-backed AIDS research and treatment charity. The figure was then doubled by a matching donation from the Bill and Melinda Gates Foundation.

"The collection they put together should've been in a museum but instead they sold it off to buy medicines for those who can't afford them but whose lives depend on them," said Bono of the contributions from Ive and Newson.

"The money raised is a lifeline, literally, for so many people, but nights like this also serve as a reminder of the historical opportunity we have to end AIDS." ®

Security for virtualized datacentres

More from The Register

next story
Facebook's Zuckerberg in EBOLA VIRUS FIGHT: Billionaire battles bug
US Centers for Disease Control and Prevention contacted as site supremo coughs up
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
Swiss wildlife park serves up furry residents to visitors
'It's ecological' says spokesman, now how would you like your Bambi done?
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
Red Bull does NOT give you wings, $13.5m lawsuit says so
Website letting consumers claim $10 cash back crashes after stampede
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.