Feeds

Ditch your boring iPhone for a hot Android piece, says Google's TOTALLY UNBIASED Eric Schmidt

Exec chairman delivers a backhander for many mobe-makers

Mobile application security vulnerability report

Google executive chairman Eric Schmidt has shown that as a marketer, diplomat and technical writer, he makes a pretty good figurehead/roving-technology-talker-upper – by penning Eric’s Guide: Converting to Android from iPhone.

That'll be the Android mobile operating system from Google.

There's precious little in the guide you would not expect from Schmidt, who kicks off by saying that many of his friends are migrating, and that “the latest high-end phones from Samsung (Galaxy S4), Motorola (Verizon Droid Ultra) and the LG Nexus 5 (for AT&T, Sprint, T-Mobile) have better screens, are faster, and have a much more intuitive interface. They are a great Christmas present to an iPhone user!”

Just what all other Android handset-makers are to make of that is anyone's guess, but the omission of HTC won't be welcome at that struggling outfit, while the likes of Lenovo and Sony are presumably wondering why they bother getting out of bed in the morning after learning that the influential Schmidt doesn't rate their best efforts on par with Apple's.

There's a little America-centrism at work here, too. China's Xiaomi is widely held to make a cracking 'Droid, and Vulture South has briefly beheld marvellous Asia-only kit from Lenovo.

Having shown off his diplomatic and marketing skills in the introduction, Schmidt goes on to show he's not conversant with the gentle art of technical writing with procedures that use inconsistent verbs, fail to open each step of a procedure with an active verb and make assumptions that lead to user-befuddling ambiguities.

His overall intention, however, is crystal clear as the guide makes no attempt at balance: Schmidt assumes you're going Google from end-to-end and offers instructions accordingly. He even suggests iPhone owners could consider doing without a final backup for their photos and instead “... send them to Gmail and download into the Android phone.” ®

Boost IT visibility and business value

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.