Feeds

Ditch your boring iPhone for a hot Android piece, says Google's TOTALLY UNBIASED Eric Schmidt

Exec chairman delivers a backhander for many mobe-makers

High performance access to file storage

Google executive chairman Eric Schmidt has shown that as a marketer, diplomat and technical writer, he makes a pretty good figurehead/roving-technology-talker-upper – by penning Eric’s Guide: Converting to Android from iPhone.

That'll be the Android mobile operating system from Google.

There's precious little in the guide you would not expect from Schmidt, who kicks off by saying that many of his friends are migrating, and that “the latest high-end phones from Samsung (Galaxy S4), Motorola (Verizon Droid Ultra) and the LG Nexus 5 (for AT&T, Sprint, T-Mobile) have better screens, are faster, and have a much more intuitive interface. They are a great Christmas present to an iPhone user!”

Just what all other Android handset-makers are to make of that is anyone's guess, but the omission of HTC won't be welcome at that struggling outfit, while the likes of Lenovo and Sony are presumably wondering why they bother getting out of bed in the morning after learning that the influential Schmidt doesn't rate their best efforts on par with Apple's.

There's a little America-centrism at work here, too. China's Xiaomi is widely held to make a cracking 'Droid, and Vulture South has briefly beheld marvellous Asia-only kit from Lenovo.

Having shown off his diplomatic and marketing skills in the introduction, Schmidt goes on to show he's not conversant with the gentle art of technical writing with procedures that use inconsistent verbs, fail to open each step of a procedure with an active verb and make assumptions that lead to user-befuddling ambiguities.

His overall intention, however, is crystal clear as the guide makes no attempt at balance: Schmidt assumes you're going Google from end-to-end and offers instructions accordingly. He even suggests iPhone owners could consider doing without a final backup for their photos and instead “... send them to Gmail and download into the Android phone.” ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Reg man builds smart home rig, gains SUPREME CONTROL of DOMAIN – Pics
LightwaveRF and Arduino: Bright ideas for dim DIYers
WTF happened to Pac-Man?
In his thirties and still afraid of ghosts
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Happy 25th birthday, Game Boy!
Monochrome handset ushered in modern mobile gaming era
Leaked photos may indicate slimmer next-generation iPad
Will iPad Air evolve into iPad Helium?
True optical zoom coming to HTC smartphone cameras
Time to ditch that heavy DSLR? Maybe in a year, year and a half
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.