Feeds

Microsoft touts SCROOGLE merch: Hopes YOU'LL PAY to dump on rival

Anti-Google marketing campaign thinks you're a mug

Secure remote control for conventional and virtual desktops

If you're bothered by the various ways Google uses the data you submit to its services to serve you targeted ads, then Microsoft has the T-shirt for you. Or a coffee mug, perhaps. You know – stuff that totally isn't ads.

Microsoft aims for subtlety with its new merchandise line

The software giant has opened a new section of its online store dedicated to its "Scroogled" marketing campaign, complete with mugs, shirts, hats, and other paraphernalia based around the claim that Google is giving its users a raw deal.

"Millions of people have visited Scroogled.com and hundreds of thousands have signed the petitions to tell Google to stop violating their privacy," Microsoft's Scroogled team explained in a blog post on Wednesday. "Now, there's a new way for people to express themselves and their misgivings about Google – with Scroogled gear from the brand new Scroogled Store."

Among the available products is a T-shirt featuring the Chrome browser logo on the back of a spider, along with the slogan, "Step into our web." Another one features the word "Scroogled" stylised like the Google logo, surrounded by a word cloud that reads like an unsavoury thesaurus entry.

(Speaking about ads targeting and the retention of the search histories of its customers, Google says it does no evil, with one exec insisting: "We're nice people as well as business people.")

UK-based Google-haters might prefer an item featuring a variation of the ever-popular "keep calm and carry on" theme, with the phrase "keep calm while we steal your data" positioned below the Chrome logo.

Google, of course, does no such thing. By using its services, "you agree that Google can use such data in accordance with [its] privacy policies".

The new merch presents a true conundrum: Can you overcome your hatred of Microsoft enough to nurture your hatred of Google?

So far, there are only eight products available in the Scroogled store. But Microsoft's blog post promised "water bottles and more," despite the fact that the store is not yet offering water bottles, so it may be safe to assume that more items are coming soon.

The products all seem affordably priced – which is only fair, since someone needs to pay for Microsoft's marketing campaigns, so why not you? – and they arrive just in time for the holiday shopping season.

And even if you think that Microsoft's "Scroogled" campaign is petty, childish, shameful, and reeks of pathetic desperation, don't let that put you off too quickly. Think carefully about what kind of friends you have on your gift list first. ®

Security for virtualized datacentres

More from The Register

next story
Facebook's Zuckerberg in EBOLA VIRUS FIGHT: Billionaire battles bug
US Centers for Disease Control and Prevention contacted as site supremo coughs up
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Swiss wildlife park serves up furry residents to visitors
'It's ecological' says spokesman, now how would you like your Bambi done?
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
Red Bull does NOT give you wings, $13.5m lawsuit says so
Website letting consumers claim $10 cash back crashes after stampede
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.