Feeds

Macy's: Now with Apple's Minority Report ads system that TRACKS your iPHONE

NYC Department Store set to trial iSpy iBeacons

Build a business case: developing custom apps

Shoppers at the American department store Macy's are set to be the first to be tracked by Apple's controversial new iSpy system.

A company called Shopkick has launched a pilot programme based on Apple's iBeacon software at its stores in San Francisco and New York.

Its ShopBeacon system will greet customers and then treat them to "location-specific deals, discounts, recommendations, and rewards".

Anyone who has downloaded Shopkick's app doesn't even need to start it. When it detects the iBeacon signal, the app will spring to life and start sending annoying messages, perhaps pointing the iPhone or iPad user in the direction of an item they might like or giving details of a sale.

The fruity firm quietly slipped iBeacon technology in with the release of iOS7. It allows Cupertino and its commercial allies to track the movements of fanbois and gurlz.

It is set to be used in Apple's own retail stores, although fanbois can opt out by turning off their phone's location services.

Martine Reardon, Macy’s chief marketing officer, said:

“Customers are not always on a mission to buy. What ShopBeacon can do is show them some product if they’re walking down an aisle or in one part of the store and not the other. It’s one way to engage consumers with the products."

The device will be invaluable to any shop looking to attract "millennial" consumers because, as we all know, the annoying little bastards spend every waking moment clutching their phone or fondleslab. They will no doubt be delighted to be told how best to spend their parents' money, while everyone else will probably want to turn the function off, because there's nothing more annoying than being bossed around when out shopping.

The Shopkick app can switch itself on whenever a customer enters a store. It can also detect which department they are in.

Each Shopkick transmitter is super cheap at a cost of just $40 and can be mounted on a wall.

Some six million fanbois have downloaded Shopkick thus far. Now it is combined with Apple's iSpy tracking system, shopping is about to become even more unbearable. ®

Build a business case: developing custom apps

More from The Register

next story
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
Mozilla keeps its Beard, hopes anti-gay marriage troubles are now over
Plenty on new CEO's todo list – starting with Firefox's slipping grasp
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.