Feeds

Google India's viral tear-jerker vid said to mirror student short

You'll laugh, you'll cry, you'll question the cruel legacy of colonialism

Designing a Defense for Mobile Applications

A Google India ad that has gone viral and racked up more than 4 million hits has been accused of largely borrowing its plot from a Pakistani film.

The ad, titled Reunion, shows the wonders of internet search bringing together two childhood friends who were separated after the partition of India and Pakistan during the last days of British colonial rule in 1947. It's a tear-jerker that has won much applause.

The plot of the mini-movie starts with an elderly Indian gent describing to his granddaughter how he used to play with an old chum, Yusuf, near his old family home in Lahore and steal "jhajariya" sweets from a nearby shop. This all happened before the partition of India and Pakistan, so the gent and Yusuf haven't seen each other for decades.

Enter the internet-savvy daughter and her Android mobe, which helps her to track down the shop and get hold of Yusuf, now an old man.

Yusuf’s grandson then jumps onto another Android smartphone to search for “Indian visa requirements” and the short vid ends with a teary birthday reunion for the two and a hint of cross-border romance for the kids who made it happen.

Let's roll tape on it below:

Youtube Video

Nice, isn't it, if a bit mawkish?

It may also be a bit plagiarised. Pakistani director Taha Kirmani tweeted (via Global Voices Online) that Google's film was “completely inspired” by his own short, called Respect, which was apparently made by students on a shoestring budget.

Here's Kirmani's film, Respect, so you can judge for yourself.

Once again you'll see an elderly gent – well, he’s supposed to be, although the student actor playing him looks about 20 – talking to his grandson about his old childhood friend Raj.

He knew this guy in India, where he lived before the 1947 partition and he speaks fondly of Raj’s son, whom he suspects to be a doctor.

Quick as a flash the grandson jumps on Google Earth to show him his old stomping ground of Ludhiana, and through Google and Facebook finds Raj’s son.

The vid ends with Raj Skyping his old friend.

Youtube Video

Respect: A Special Short Film About Friendship, by Pak Sar Zameen Productions, was posted nearly a year ago, in December 2012, according to the group’s Facebook page.

There is no reference to Reunion by Google India, but The Reg has reached out to the Chocolate Factory asking for a response.

As an aside, several netizens have also criticised Google's ad for its idealistic interpretation of the easy process required to obtain a visa to travel between India and Pakistan. In reality it's an onerous task for most citizens. ®

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.