Feeds

Underage teens' Facebook posts are still FACE ACHE ads ... bitch

Stalking the stalkers to suck Zuck some more bucks

Security for virtualized datacentres

Facebook is making it clearer than ever to its users that their social media mutterings will continue to be crammed with ads.

Last Friday, the Mark Zuckerberg-run company updated some of the wording of its Ts&Cs, after first proposing the tweaks in the summer.

"We proposed these changes because we thought we could improve the way we explain our policies. But your feedback was clear - we can do better - and it led to a number of clarifying edits," said Facebook's chief privacy wrangler Erin Egan.

In August, some critics attacked Facebook - which had hoped to quickly adopt the revised wording - and took their complaints to the US Federal Trade Commission by claiming that the free content ad network was violating a 2011 consent decree with the watchdog.

The FTC, however, has waved the changes through seemingly without protest.

Meanwhile, Egan explained to Facebookers:

Advertising works just like everything else on Facebook - you connect to your friends and the things you care about, you see what your friends are doing and you like, comment, share and interact with all of this content. It’s social. Ads work the same way and just as with all of the content on Facebook, we show you which of your friends have interacted with something to make it more relevant to you.

She repeatedly insisted that Facebook cared deeply about the privacy of its 1.2 billion worldwide userbase and that the company let those individuals choose what posts they wanted to share with others on the network.

But Facebook has had to change the wording of one planned policy tweak that it first floated in August this year, after complaints stacked up.

Zuck and Co had added a contentious line that implied that minors had sought the consent of parents before signing up to Facebook and thereby agreeing to some of the terms attached with creating an account.

Not true, of course, so Facebook was forced to backtrack and admit that the language used in the policy proposal was "confusing". Indeed, a recent study showed that a whopping 83 per cent of kids had lied about their age on social media - all of which makes it clear that many of them were hardly likely to have got permission from their folks first. ®

Business security measures using SSL

More from The Register

next story
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.