Feeds

Arm-wave bye BYE! Apple grabs Kinect flail-sensor maker for $345m

Does fruity firm want fanbois to gesticulate at Apple telly?

Eight steps to building an HP BladeSystem

Apple has reportedly snapped up the Israeli firm responsible for the motion-sensing chip and hardware used in Microsoft's Kinect device.

According to the Israeli newspaper The Calcalist, Apple has finalised the acquisition of Primesense for an estimated sum of $345m. An official announcement is expected in the coming weeks.

This valuation estimate was later confirmed by AllThingsD, although it also quoted an unnamed source which said the price could end up being $20m more.

In a statement, Primesense said: "We are focused on building a prosperous company while bringing 3D sensing and Natural Interaction to the mass market in a variety of markets such as interactive living room and mobile devices. We do not comment on what any of our partners, customers or potential customers are doing and we do not [respond] to rumors or re-cycled rumors."

Earlier this year, Calcalist reported that Apple was looking to wolf down PrimeSense and had offered it $280m.

PrimeSense worked with Microsoft on the Kinect, but Redmond went on to build the device itself after licensing the 3D motion-sensing hardware and chip.

It's easy to see why Apple might want to get its hand on the Israeli firm's technology. First, Apple has already shown an interest in non-traditional ways of controlling devices, after introducing a fingerprint sensor to the iPhone 5S.

Secondly, if you look at the way Apple has been looking to manufacture its own sapphire glass screens and by designing its own chips based on the ARM core rather than contracting out that design to Samsung, it makes sense that Apple would want to own the tech rather than licensing it out indefinitely.

Thirdly, Cupertino might want it for Apple TV, to cut back on the number of buttons on both the unit and its controller, perhaps by encouraging fanbois to gesticulate at the telly to control it.

PrimeSense first pitched its tech to Apple way back in 2008. We first reported that Apple was interested in buying up the Israeli firm in July last year. ®

Mobile application security vulnerability report

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
Bose says today IS F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.