Feeds

Schiller: 'Almost everyone' at Apple works on iPhones - not Macs or anything

Fruity company bet its bottom dollar on Jesus mobe

The Essential Guide to IT Transformation

Apple's head of marketing has told a court that the iPhone was a "bet-the-company product" which could have brought Cupertino crashing to the ground.

Appearing at a damages retrial against Samsung, Phil Schiller said the fruity firm had gambled everything on the iPhone. But after Steve Jobs rolled the dice, "almost everyone" at Apple is now working on the iPhone in some capacity, he said.

"There were huge risks," he said. "We had a saying inside the company that it was a 'bet the company' product... We were starting to do well again in iPod... Then here we're going to invest all these resources, financial as well as people, in creating this product."

He was speaking at the next stage of a patent infringement case at the San Jose district court. Apple wants Samsung to hand over an extra $380m in damages, while the South Korean firm reckons it should pay just $52m. This will come on top of the $600m Samsung has already agreed to pay.

The seemingly endless trial hinges around claims that Samsung infringed Apple's copyright on its own mobile phones.

Last August, a jury awarded Apple $1.05bn in the case, but this was later slashed to $600mn.

The case could grind on even longer, due to the fact Apple was awarded a patent for key elements of its multi-touch interface, which is used on its phones and fondleslabs. ®

Boost IT visibility and business value

More from The Register

next story
Just TWO climate committee MPs contradict IPCC: The two with SCIENCE degrees
'Greenhouse effect is real, but as for the rest of it ...'
Adam Afriyie MP: Smart meters are NOT so smart
Mega-costly gas 'n' 'leccy totting-up tech not worth it - Tory MP
'Blow it up': Plods pop round for chat with Commonwealth Games tweeter
You'd better not be talking about the council's housing plans
Arrr: Freetard-bothering Digital Economy Act tied up, thrown in the hold
Ministry of Fun confirms: Yes, we're busy doing nothing
ONE EMAIL costs mining company $300 MEEELION
Environmental activist walks free after hoax sent share price over a cliff
Help yourself to anyone's photos FOR FREE, suggests UK.gov
Copyright law reforms will keep m'learned friends busy
Apple smacked with privacy sueball over Location Services
Class action launched on behalf of 100 million iPhone owners
UK government officially adopts Open Document Format
Microsoft insurgency fails, earns snarky remark from UK digital services head
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.