Feeds

Schiller: 'Almost everyone' at Apple works on iPhones - not Macs or anything

Fruity company bet its bottom dollar on Jesus mobe

Internet Security Threat Report 2014

Apple's head of marketing has told a court that the iPhone was a "bet-the-company product" which could have brought Cupertino crashing to the ground.

Appearing at a damages retrial against Samsung, Phil Schiller said the fruity firm had gambled everything on the iPhone. But after Steve Jobs rolled the dice, "almost everyone" at Apple is now working on the iPhone in some capacity, he said.

"There were huge risks," he said. "We had a saying inside the company that it was a 'bet the company' product... We were starting to do well again in iPod... Then here we're going to invest all these resources, financial as well as people, in creating this product."

He was speaking at the next stage of a patent infringement case at the San Jose district court. Apple wants Samsung to hand over an extra $380m in damages, while the South Korean firm reckons it should pay just $52m. This will come on top of the $600m Samsung has already agreed to pay.

The seemingly endless trial hinges around claims that Samsung infringed Apple's copyright on its own mobile phones.

Last August, a jury awarded Apple $1.05bn in the case, but this was later slashed to $600mn.

The case could grind on even longer, due to the fact Apple was awarded a patent for key elements of its multi-touch interface, which is used on its phones and fondleslabs. ®

Beginner's guide to SSL certificates

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.