Feeds

APPLE EATS ITSELF: iPad Mini set to wolf Air's market share

Semi-fondleslab sales to double within year - report

The Essential Guide to IT Transformation

Shipments of Apple's latest bijoux fondleslab are expected to double next year as sales of other models dwindle.

According to a report from KGI analyst Ming-Chi Kuo circulating on Apple blogs, shipments of the iPad Mini Retina will shoot up by 101 per cent in the first quarter of 2014 at the expense of the iPad Air.

Meanwhile, forgetful fanbois will begin to ignore the iPad 2, which will probably be discontinued at some point next year.

The analyst expects to see 4.5 million Minis shifted in the first quarter of 2014, up from 2.3 million over the Xmas season. The predicted uptick is down to low supply levels after its surprise release.

The redesigned Air and "higher than expected" Mini sales will mean the fruity firm ships 23.1 million units in the fourth quarter of 2013.

However, sales will probably drop off once Santa has distributed all these fondleslabs, with total shipments in the first quarter of 2014 predicted to fall to 13.3 million. About six million of these will be iPad Airs, down 43 per cent from the 10.5 million expected to be sold in the runup to Christmas, according to the report.

Air will fall to Earth due to the cheaper Mini wolfing up its market share, Kuo suggested, along with "structural challenges" to the tablet market.

"We think current tablet products can, generally, sufficiently meet entertainment needs. As they are very cheap already, lowering prices won't effectively stimulate demand," Kuo wrote. "Only new applications, which will bring about new growth momentum, will be able to solve the structural problems the sector faces."

He also predicted the death of the iPad 2. We wonder who will mourn it. ®

Build a business case: developing custom apps

More from The Register

next story
Nice computers don’t need to go to the toilet, says Barclays
Bad computers might ask if you are Sarah Connor
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.