Feeds

High-end Samsung slabs, cheapie Androids take healthy BITE out of Apple's market share

Q3 sales growth stalls but Redmond's Surface still waiting in wings

Internet Security Threat Report 2014

The rise of entry-level slabs coupled with an "ageing" portfolio caused Apple iPad sales growth to flatline in calendar Q3 and market share to crash, analyst figures have confirmed.

Global sales-in numbers – shipments to retailers and distributors – show that 51.5 million slabs were rolled out in the three months, up 113 per cent on the same quarter in 2012.

And while the post-Jobsian empire is still top of the tab tree, sales were 14.1 million, up 0.3 per cent year-on-year. As a result market share more than halved from 58.2 per cent to 27.4 per cent.

Tim Coulling, senior analyst at Canalys, said Apple's "ageing portfolio", new devices were launched after the quarter ended and these additions were "overdue".

"The tablet market develops so fast that a year ago is a long time," he told us. "Android has got better on entry level tablets, we have seen that market explode but Apple stood still with unit shipments and lost share."

He said that a year ago the "tide had started to turn" as vendors realised they needed to slash costs to be competitive and upsell customers to higher-end devices – their latter efforts have been a boon for Samsung.

In the low-end Android space, product margins are in the low-single digits - the stuff of nightmare for Apple CEO Tim Cook.

Korean chaebol Samsung saw Q3 sales shoot 2.6 times to 9.5 million units, handing it a market share of 18.5 per cent versus the 10.9 per cent it held a year ago. It picked up share in the 10-inch-and-above tablet bracket, where Apple's kit was greying.

Sneaking into third for the first time is PC-maker Lenovo, on the back of 2.3 million shipments, 27 per cent of which were in Greater China. It also did well in Latin America, where it acquired CCE. It sold just 439,000 tabs in the same period a year ago. Market share hit 4.5 per cent.

The Chocolate Factory, AKA Google, slumped to 3.6 per cent market versus the 6.2 per cent it held a year ago as sales grew 24 per cent to 1.85 million tabs, much slower than the market average.

Coulling said Google is not gunning for market and much like Microsoft is using the Nexus 7 as a design reference point for its operating system.

Asus, which makes the Nexus 7 and therefore could actually stake a claim to being the third largest maker of slabs, grew 96.1 per cent to 1.7 million tabs, giving it a market share of 3.3 per cent.

Hidden among the rest was Microsoft Surface, which found a home with 850,000 users (60 per cent Pro and 40 per cent RT) versus 300,000 last quarter. Market share grew to 1.65 per cent compared to 0.89 per cent.

This was driven by a lot of deals where the price of RT was slashed, and expansion of the Pro was due to it being rolled out in more countries and through channel partners.

Looking ahead, tab sales are overtaking those of notebooks, whereas they were "level pegging" in Q3, said Canalys. PC buyers in the festive season are clearly opting for a fondler. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Xiaomi boss snaps back at Jony Ive's iPhone rival 'theft' swipe
I'll have a handset delivered. Judge us after you try us...
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.