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Google makes Gmail EVEN NOISIER, or should that be nosier?

Email service revelation... exposed

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Google has added more intrusive buttons to its email service as it continues to try to spread its ad goo across its vast online estate.

Mountain View débuted its so-called quick action buttons in May this year to allow Gmail users to respond to certain types of messages without having to open them first.

It meant that Gmailers could RSVP a party invite, rate a restaurant or see flight confirmations right within their inbox.

Google has now added even more buttons to Gmail to - it says - "help you stay on top of your busy schedule by surfacing important information as 'buttons' that appear in your inbox".

For example, it has embedded its Offers product more deeply into Gmail, thereby letting users save a promotion with one click.

Google added:

If you’re an avid uploader of YouTube and Vimeo videos, you can view finished uploads with a single click with the new 'View video' button. Similarly, you can also speedily open a DropBox folder or Google Docs, Sheets, and Slides that have been shared with you.

The main purpose of the action buttons, however, is not to make life more convenient for those users who are happy to overshare such data with Google - that's merely a byproduct. The latest Gmail strategy builds on CEO Larry Page's vision to keep the firm's sticky paws wrapped around Google users as they navigate around the web to keep the company's actual customers - the admen - swimming in riches. ®

Internet Security Threat Report 2014

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