Feeds

Google makes Gmail EVEN NOISIER, or should that be nosier?

Email service revelation... exposed

Choosing a cloud hosting partner with confidence

Google has added more intrusive buttons to its email service as it continues to try to spread its ad goo across its vast online estate.

Mountain View débuted its so-called quick action buttons in May this year to allow Gmail users to respond to certain types of messages without having to open them first.

It meant that Gmailers could RSVP a party invite, rate a restaurant or see flight confirmations right within their inbox.

Google has now added even more buttons to Gmail to - it says - "help you stay on top of your busy schedule by surfacing important information as 'buttons' that appear in your inbox".

For example, it has embedded its Offers product more deeply into Gmail, thereby letting users save a promotion with one click.

Google added:

If you’re an avid uploader of YouTube and Vimeo videos, you can view finished uploads with a single click with the new 'View video' button. Similarly, you can also speedily open a DropBox folder or Google Docs, Sheets, and Slides that have been shared with you.

The main purpose of the action buttons, however, is not to make life more convenient for those users who are happy to overshare such data with Google - that's merely a byproduct. The latest Gmail strategy builds on CEO Larry Page's vision to keep the firm's sticky paws wrapped around Google users as they navigate around the web to keep the company's actual customers - the admen - swimming in riches. ®

Security for virtualized datacentres

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
Consumers agree to give up first-born child for free Wi-Fi – survey
This Herod network's ace – but crap reception in bullrushes
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
New EU digi-commish struggles with concepts of net neutrality
Oettinger all about the infrastructure – but not big on substance
PEAK IPV4? Global IPv6 traffic is growing, DDoS dying, says Akamai
First time the cache network has seen drop in use of 32-bit-wide IP addresses
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.