Feeds

Google makes Gmail EVEN NOISIER, or should that be nosier?

Email service revelation... exposed

SANS - Survey on application security programs

Google has added more intrusive buttons to its email service as it continues to try to spread its ad goo across its vast online estate.

Mountain View débuted its so-called quick action buttons in May this year to allow Gmail users to respond to certain types of messages without having to open them first.

It meant that Gmailers could RSVP a party invite, rate a restaurant or see flight confirmations right within their inbox.

Google has now added even more buttons to Gmail to - it says - "help you stay on top of your busy schedule by surfacing important information as 'buttons' that appear in your inbox".

For example, it has embedded its Offers product more deeply into Gmail, thereby letting users save a promotion with one click.

Google added:

If you’re an avid uploader of YouTube and Vimeo videos, you can view finished uploads with a single click with the new 'View video' button. Similarly, you can also speedily open a DropBox folder or Google Docs, Sheets, and Slides that have been shared with you.

The main purpose of the action buttons, however, is not to make life more convenient for those users who are happy to overshare such data with Google - that's merely a byproduct. The latest Gmail strategy builds on CEO Larry Page's vision to keep the firm's sticky paws wrapped around Google users as they navigate around the web to keep the company's actual customers - the admen - swimming in riches. ®

3 Big data security analytics techniques

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.