Feeds

GoDaddy kicks off gTLD land rush with first domain sales

Registrars start handing out new ICANN addresses

Top three mobile application threats

Domain dealer GoDaddy has begun the first registrations of domains under the ICANN generic top-level domain (gTLD) programme.

The company said that it will be allowing customers to pre-register sites in the .build, .luxury, .uno and .menu domains. The release marks the first registration for the new domains since the Internet Corporation for Assigned Names and Numbers (ICANN) formally approved the plan to add hundreds of new site domains.

Under the plan, users will be able to put their names down for a pre-registry list which will allow priority access when the registrar makes the domains public early next year.

If multiple parties apply for pre-registration, the domain name will be put up for auction between the prospective buyers to decide ownership.

"Domain names are essentially 21st century real estate that create your namespace on the internet," GoDaddy vice president of domains Rich Merdinger said of the release.

"The new naming options will open up significant inventory and give business owners and entrepreneurs, and the public in general, more relevant choices that are specific to their business or location."

According to GoDaddy, the new domains will be geared toward specific audiences. For example, .uno sites will be primarily intended for Spanish-language content, while .build will be aimed at the design and construction industries.

Eventually, GoDaddy said that it will be opening more than 700 new generic domains up for user registration.

The gTLD rollout has been a long and bumpy road for ICANN. Beset by multiple delays and technical glitches, the programme was rolled out months behind schedule and spanned the reign of two ICANN CEOs.

Among the headaches ICANN has been forced to contend with along the road to the rollout are a storm of trademark and intellectual property spats, objections from national governments, and even controversy from possible religious conflicts.

GoDaddy, meanwhile, said that it plans to continue the rollouts over the next 24 months as it doles out its share of the new gTLDs. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.