Feeds

BT Sport scores own goal with £897m Champions League footie rights deal

Pfft. Laying fibre is boring - let's pay over the odds for soccer rights

Build a business case: developing custom apps

BT massively padded out its investment in the telecom giant's new Sports TV channel on Saturday after it won the rights to show all UEFA Champions League and UEFA Europa League football matches for three seasons from 2015/16.

It has splurged £900m on the TV rights, adding to the £738m it already sunk into 38 live Premier League games that are airing on BT Sport as it attempts to compete for more of BSkyB's subscribers.

BT has been trying to give its brand a facelift - at the cost of £1.5bn so far - with its shift into TV content.

"The live rights will give a major boost to BT Sport and give people yet another reason to take our terrific service," said the company's boss Gavin Patterson.

"BT Sport has got off to a strong start with customers enjoying what we have to offer. We have attracted millions of customers by giving sport back to the fans, and we can assure people who want to catch all the action, that European football will be far more accessible and affordable with BT."

But some viewers are already complaining about the fact that more and more football matches are being snatched from free-to-air channels in the UK.

Analyst Claire Enders told the Telegraph that BT had paid well over the odds for the TV rights. For the present three-year Champions League seasons BSkyB and ITV together pay nearly £400m for the live football matches.

"It’s an extreme move. It’s hard to see what’s happened to UEFA rights to make them worth over twice as much," Enders said.

In its most recent quarter ended 30 September, BT said it had spent £140m on its sports channel. ®

Next gen security for virtualised datacentres

More from The Register

next story
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.