Feeds

BT Sport scores own goal with £897m Champions League footie rights deal

Pfft. Laying fibre is boring - let's pay over the odds for soccer rights

Choosing a cloud hosting partner with confidence

BT massively padded out its investment in the telecom giant's new Sports TV channel on Saturday after it won the rights to show all UEFA Champions League and UEFA Europa League football matches for three seasons from 2015/16.

It has splurged £900m on the TV rights, adding to the £738m it already sunk into 38 live Premier League games that are airing on BT Sport as it attempts to compete for more of BSkyB's subscribers.

BT has been trying to give its brand a facelift - at the cost of £1.5bn so far - with its shift into TV content.

"The live rights will give a major boost to BT Sport and give people yet another reason to take our terrific service," said the company's boss Gavin Patterson.

"BT Sport has got off to a strong start with customers enjoying what we have to offer. We have attracted millions of customers by giving sport back to the fans, and we can assure people who want to catch all the action, that European football will be far more accessible and affordable with BT."

But some viewers are already complaining about the fact that more and more football matches are being snatched from free-to-air channels in the UK.

Analyst Claire Enders told the Telegraph that BT had paid well over the odds for the TV rights. For the present three-year Champions League seasons BSkyB and ITV together pay nearly £400m for the live football matches.

"It’s an extreme move. It’s hard to see what’s happened to UEFA rights to make them worth over twice as much," Enders said.

In its most recent quarter ended 30 September, BT said it had spent £140m on its sports channel. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.