Feeds

Oooh! My NAUGHTY SKIRT keeps riding up! Hello, INTERNET EXPLORER

Get ready for Inori, the 'personification of IE'

The Power of One Brief: Top reasons to choose HP BladeSystem

Vid Microsoft has come up with a new way to market Internet Explorer to Asian customers, and it's a major departure from the kinds of ad campaigns we're used to seeing from Redmond here in the West.

Inori Aizawa, the 'personification of IE'

Here she is, Miss Internet Explorer

Meet Inori Aizawa, Microsoft's latest spokeswoman. Or spokesgirl? Or spokes ... cartoon? Then again, maybe even "spokes" is the wrong word, because Inori doesn't always say all that much.

Inori is an anime character, created by animation studio CACANi on behalf of Microsoft Singapore for a special video that will screen at this year's Anime Festival Asia in Singapore this weekend.

Inori's design is typical of many young female anime icons. She has big blue eyes, lots of curly hair, and she wears a suspiciously short blue dress. But the main difference between Inori and all of the other Sailor-Moon-alikes is that Inori's outfit includes conspicuously placed Microsoft and Internet Explorer logos, because Inori is, we are told, "an anime personification for Internet Explorer."

That persona is more than skin-deep, too. Here's an early post from Inori's Facebook page – yes, she has a Facebook page – by way of introduction:

When I was younger, I used to be a clumsy, slow and awkward girl.

However, just like the story of ugly duckling, people told me that I have really matured and changed over the years. I feel confident in my abilities now, and I'm eager to show you what I can do.

Why don't you get to know me a little better?

Sound like any web browser you know?

Most of what Inori does, however, seems to involve less HTML rendering and more jumping around and shooting lasers from her hands.

In her wordless debut teaser video that was released to the web on Thursday, a cloaked Inori is seen running through a decrepit cityscape while being chased by malevolent robots. Just when we think they've gotten the better of her, she transforms into her magical IE form and sets them straight with a few zaps.

Pretty much sums up our experience from every time we've used IE

In a closing scene, we see Inori at home in her room, surrounded by the ordinary things that girls like. She has her cat, a couple of dolls, her computer ... and if you look carefully, you'll spot a Surface tablet, what looks like a Nokia phone, and even a W3C standards manual.

Lest you think this is just some practical joke, or an elaborate work of fan-fiction by deranged IE users, think again. One shortcut to Inori's Facebook page is through the domain internetexplorertan.com. A whois lookup on that domain reveals its owner as one Microsoft Corporation of One Microsoft Way, Redmond, Washington.

Inori Aizawa at home

When she's at home, Inori sure does love Microsoft products. And CSS.

And there's more. If you're really, really taken with Inori – and if you are, we don't want to know – Microsoft plans to release a special version of Internet Explorer with a custom Inori skin. As of Thursday, however, download links were still pending – but she has a SkyDrive full of goodies for you, while you wait. ®

The smart choice: opportunity from uncertainty

More from The Register

next story
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Russia sends SEX-CRAZED GECKOS to SPAAAAACE!
In space... no one can hear you're green...
Indian techies-in-training face down MAN-EATING LEOPARD - and WIN
Big cat causes big trouble at Mumbai college
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.