Feeds

IBM makes cheeky SNATCH at AWS's cloud crown

Gartner squints at Big Blue's 'truth-stretching' claims and agrees, mostly

3 Big data security analytics techniques

IBM has launched an offensive in which it claims it is the world's foremost cloud company.

Big Blue's claim hinges on a metric it has taken public, namely that it's cloud “powers 270,000 more websites than Amazon”. That message has appeared in ads placed in prominent financial newspapers and the like.

One such journal, Forbes, has labelled the claim “dodgy advertising” and accused it of “stretching the truth” because it is “a desperate move by a company that has failed to win the competitive battle based on innovation.”

That failure was made obvious last week when IBM killed off its own cloud and announced it would migrate customers to recently-acquired SoftLayer.

Ouch.

But Big Blue also has a friend on this occasion, with Gartner analyst Douglas Toombs taking the stance that the claims aren't spurious.

Toombs points out that IBM's claim relies on this data from hostcabi.net that does indeed show SoftLayer is streets ahead of Amazon Web Services in the web-hosting caper. But he also points out that SoftLayer dragged about $340m through the door last time it revealed annual revenue, while AWS probably generates about $2bn of cloudy cash each year. SoftLayer's web-hosting services are, he adds, sometimes resold by others at bargain basement prices. Even that effort leaves GoDaddy as the runaway leader in the market.

However many websites IBM hosts, there's also the small-but-important detail that AWS offers a diverse range of cloud enterprise services that separately and collectively challenge many IBM businesses.

Toombs concludes that while “the marketing team over at IBM is being accurate" but "they’re choosing a very specific view of the market as well.”

That sounds about right. Proving cloud capability means much, much more than the ability to host websites and IBM surely knows it. ®

SANS - Survey on application security programs

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Bored with trading oil and gold? Why not flog some CLOUD servers?
Chicago Mercantile Exchange plans cloud spot exchange
Just what could be inside Dropbox's new 'Home For Life'?
Biz apps, messaging, photos, email, more storage – sorry, did you think there would be cake?
IT bods: How long does it take YOU to train up on new tech?
I'll leave my arrays to do the hard work, if you don't mind
Amazon reveals its Google-killing 'R3' server instances
A mega-memory instance that never forgets
Cisco reps flog Whiptail's Invicta arrays against EMC and Pure
Storage reseller report reveals who's selling what
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.