Feeds

T-Mobile US brags of cash pile this quarter as biz gambles pay off

But still soaked in red ink

3 Big data security analytics techniques

T-Mobile US credited a series of risky new business strategies in helping the company to turn in another quarter of solid revenues.

The telco said that it pulled in more than one million new customers over the three-month period, helping to power its sales to $6.69bn from the year-ago $4.89bn. Overall, the biz recorded a $36m loss in the third quarter, compared with $7.74bn in Q3 2012 when it copped a goodwill impairment charge of $8.1bn.

Company executives used this year's strong third-quarter report as proof the firm's strategic decisions were right and that its "Un-Carrier" campaign paid off. The effort saw the introduction of policies such as free-worldwide roaming support and the elimination of up-front payment plans.

The shift looks to be paying dividends at least in the short term. T-Mobile US reported that in the quarter its postpaid subscription program netted some 648,000 new customers.

The carrier also benefited from factors such as the September rollout of the iPhone 5s and 5c, a launch that helped the company net 5.6 million smartphone sales, and the integration of punters from newly acquired MetroPCS, a move that helped to boost T-Mobile's subscriber base by some 1.5 million customers.

"T-Mobile’s Un-carrier approach is resonating with consumers," T-Mobile CEO John Legere declared.

"We added more than one million customers and led the industry with 643,000 branded postpaid phone additions because we are fixing the things that drive customers crazy."

The boost comes in the run-up to what is usually a bumper season for mobile manufacturers and carriers as the flood of holiday shopping buoys sales figures. While some analysts have warned of looming supply chain problems, handset makers are looking to once again top sales records in the coming months. ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.