Feeds

Storage upstarts, you disappoint me. Are you building SHELFWARE?

Looking for the exit when it should be all about the tech

3 Big data security analytics techniques

Storagebod Sitting on the exhibition floor at Powering the Cloud, you sometimes wonder how many of these companies will be still here next year: the sheer volume of flash startups is quite frightening – I can see five of them just from where I am sitting.

There's Pure, Tintri, Nimble, Fusion-IO, Violin – but an ever-expanding number are now joining the flash frenzy. And really there is little to choose between them. They're all trying to do the same thing, and all trying to be the next big thing: the next NetApp. But do any of them stand any chance of doing this?

They’ll all claim technical superiority over each other, but for most this is a marketing war driven by a desire to exit. Technically the differentiation between them is slight, scratch many of them and you will find a relatively standard dual-head array running Linux with some kind of fork of ZFS. Tuned for flash? Well, NetApp has spent years trying to tune WAFL for flash and has pretty much given up. Hence the purchase of Engenio and the new Flashray products.

This is not to say that new startups are bringing nothing new to the party but we have a multitude of products – from pure flash plays to hybrid flash to flash in the server – lots of product overlap and little differentiation. Choice is good though.

So what does this mean to the end-user delegates walking the floor? Well, there has to be a certain amount of wariness about the whole thing. With which of these firms do you spend your money, in which of them do you make a strategic investment and which of them is going to be around next year?

The biggest stands here are those of Oracle, HP, Dell and NetApp. All companies who might be in the market for such an acquisition. I guess the question in the back of everyone’s mind is which company they might acquire, if any. And will acquisition even be good for the customers of the acquired company? How many products have we seen acquired and pushed into dusty corners.

End-users are bad enough when it comes to shelfware but the big technology companies are even worse, they acquire whole companies and turn them into shelfware.

So we need to be looking at more standards and ways of deploying storage in ways that it becomes more standardised and removes the risk from taking risks.

And therein lies the rub for many startups: how do you disrupt without disrupting? How do you lock in without actually locking in? Perhaps some help on that question might come from an unusual place but more another time.

I’ve come to the conclusion that many of them don’t really care. It’s all about the exit – some might make it to IPO but even then most will want to be acquired. I’m not seeing a huge amount of evidence of a desire to build a sustainable and stable business. Shelfware it is, then. ®

SANS - Survey on application security programs

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Bored with trading oil and gold? Why not flog some CLOUD servers?
Chicago Mercantile Exchange plans cloud spot exchange
Just what could be inside Dropbox's new 'Home For Life'?
Biz apps, messaging, photos, email, more storage – sorry, did you think there would be cake?
IT bods: How long does it take YOU to train up on new tech?
I'll leave my arrays to do the hard work, if you don't mind
Amazon reveals its Google-killing 'R3' server instances
A mega-memory instance that never forgets
Cisco reps flog Whiptail's Invicta arrays against EMC and Pure
Storage reseller report reveals who's selling what
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.