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Microsoft CEO shortlist claim: It's just Elop, Bates, Mulally, Nadella and...

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Internet by association

Elop has a tech company background, with Macromedia, Adobe and Juniper Networks on his CV. He has a sales and execution pedigree.

Elop led sales, operations and business functions at Macromedia – he became president of worldwide field ops at Adobe after the acquisition – before landing a job as Juniper Networks' COO in 2007. In 2008, he became president of Microsoft’s business division before being poached by Nokia to become its chief executive and president in 2010.

He also seems to be considered a top pick because of his presence at Nokia and the new corporate priority inside Microsoft on devices. He was, after all, the person who committed Nokia to the Windows Phone mobile operating system.

Like Mulally, Elop is a businessperson’s pick rather than a geek’s choice; unlike Mulally, Elop lacks the track record in the kinds of massive business change shareholders want to see from their new chief.

An Elop CEOship means uncertainty: he will hit the bar on product delivery and you will see devices become the number-one new paradigm. But Elop will need to integrate the Nokia business that Microsoft is buying, meaning engineers, product development, sales and marketing. On this it is unclear whether Elop has the vision and the guts to cut Microsoft and Nokia staff and merge and refine the new structure that's needed.

The techie's choice

Of all the names in the frame, Satya Nadella is the techiest. Nadella is a business person with a technical background, who has been very successful in his role as chief of Microsoft’s golden Server and Tools business unit – the $19bn home to hits such as SQL Server, Exchange Server and Visual Studio. The unit has been rebranded as the Cloud and enterprise Group, where he now heads up computing platforms, developer tools and cloud services, but it’s hard to say just how much money the cloud effort makes, given it’s so diffuse. Microsoft is Nadella’s second employer, he worked for Sun Microsystems before joining Microsoft in 1992.

So what would a Microsoft under Nadella look like? Nadella, like Elop, has no track record of business reinvention, so it’s uncertain how he’d handle Nokia post-acquisition. We would have products, though, only with more of an authoritative technology voice than under Elop.

The Reg, however, sticks to its original analysis on Nadella: he's a talented group president and an executive on the rise but he lacks the broader experience and PnL responsibility to run a the world’s largest software company. He needs to run more groups inside Microsoft and, ideally, go into the world for experience at a few other employers for shareholders and board members to be satisfied.

The Skype type

That leaves former Skype president Bates, now Redmond's exec veep for Business Development, Strategy and Evangelism. Before Microsoft there was Skype, and before Skype there was Cisco Systems, which Bates joined in 1996.

At Cisco, Bates was a network products chief, serving in various senior roles in charge of high-end routers, enterprise, commercial and small business. He developed Cisco’s CRS-1 router, GSR and Multi-Service WAN products. Bates reported directly to CEO John Chambers and his final post in charge of enterprise, commercial and small business was a unit with $20bn in annual revenue and 12,500 staff.

He joined Skype in 2010, just before Microsoft bought the company in 2011.

Is this the man to lead Microsoft?

Bates is the pick of somebody who wants nominally, at least, to make Microsoft "an internet company". But he’s an internet infrastructure and plumbing man. As for Skype, the voice-over-IP shop continued to lose money under Bates. Skype for Microsoft is an expensive bet, a statement on where it wants to be but which has yet to pay off.

He's an outsider with now evident business-transformation background, so it is difficult to see how Bates could deliver what's needed. Also, it's hard to see how Bates would be accepted inside or outside Microsoft or whether he's got the necessary clout given his past extends to networking products and Skype. Microsoft under Bates would be an internet company by association. ®

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