Feeds

Google Helpout live vids: Helping you help us help ourselves, says web giant

Pack up, 'how-to' publishers - the boys from Mountain View are moving in

Beginner's guide to SSL certificates

Bottom-feeders beware! Google is now attempting to eat into "how to" websites with the launch of its latest service dubbed "Helpouts".

Just last month, Google said it was toying with the idea of allowing big banner ads to run at the top of its search results pages.

Now the ad giant is searching other corners of the web for revenue by getting into the unglamorous world of online "handy tips".

It's possible, then, that when netizens use Google to input search terms such as, for example, "how to clean my dogs ears" or "how to get my cat out of the tree" or "how to hug another man", they will be offered a service from the Larry Page-run company that significantly sits alongside a results page of publishers who already make their money from that market.

Mountain View, which has been barrelling its way through a variety of vertical search markets over the past few years, is trying to distinguish its product from the competition by saying that Helpouts will provide such tips over live video - at a price.

Google explained its latest strategy in a blog post:

With Helpouts, you can choose who you get help from based on their qualifications, their availability, their price, their ratings and reviews. You can connect instantly or book in advance.

You can get help from individuals or from brands you already know and trust, like Sephora, One Medical, Weight Watchers, Redbeacon (a Home Depot company), and Rosetta Stone. Once you’re in a Helpout, you can do more than just talk - you can share your computer screen, collaboratively edit a presentation, or record your Helpout. And if the experience doesn’t meet your expectations, we offer a full money back guarantee.

It said that Helpouts was starting out "small and in a few categories." Google is hoping to grow the biz over time. ®

Security for virtualized datacentres

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.