Feeds

Big Beardie's watching: Alan Sugar robots spy on Tesco petrol queue

Thought no one saw you buy entire cake, eat it in the car?

5 things you didn’t know about cloud backup

A division of Lord Alan Sugar's firm has launched a surveillance campaign which will see shoppers' faces scanned at hundreds of Tesco petrol stations.

Amscreen, one of Lord Sugar's firms, has installed the OptimEyes advertising system in 450 Tesco filling stations around the nation.

These devices contain facial recog technology able to detect the age and sex of customers, before beaming specially tailored advertisements at them. This means that if suddenly a number of women stop for petrol, for example, they could be shown advertisements for a women's fashion brand.

Once Big Beardie has scanned his targets, adverts will then play on a 100-second loop.

Simon Sugar, Alan's son and Amscreen CEO, said: "Yes, it’s like something out of Minority Report but this could change the face of British retail.

"Our plans are to expand the screens into as many supermarkets as possible.

"The OptimEyes does not store images or recognise people but just works out gender and sorts customers into one of three age brackets."

Tesco’s Peter Cattell said the technology was "the perfect means for us to enhance the customer shopping experience".

"It can be extremely useful and timely for our customers," he continued.

However, not everyone likes the thought of being spied upon.

Nick Pickles of Big Brother Watch issued a statement which read: "The race is on for retailers to gather as much information about us as possible, as personalised as possible.

"The very intrusive nature of this technology lays bare the lengths to which some companies are willing to go and how supermarkets see people as there to be tracked." ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Ice cream headache as black hat hacks sack Dairy Queen
I scream, you scream, we all scream 'DATA BREACH'!
Goog says patch⁵⁰ your Chrome
64-bit browser loads cat vids FIFTEEN PERCENT faster!
JLaw, Kate Upton exposed in celeb nude pics hack
100 women victimised as Apple iCloud accounts reportedly popped
NIST to sysadmins: clean up your SSH mess
Too many keys, too badly managed
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
Researchers camouflage haxxor traps with fake application traffic
Honeypots sweetened to resemble actual workloads, complete with 'secure' logins
Attack flogged through shiny-clicky social media buttons
66,000 users popped by malicious Flash fudging add-on
New Snowden leak: How NSA shared 850-billion-plus metadata records
'Federated search' spaffed info all over Five Eyes chums
Three quarters of South Korea popped in online gaming raids
Records used to plunder game items, sold off to low lifes
Oz fed police in PDF redaction SNAFU
Give us your metadata, we'll publish your data
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.