Feeds

Big Beardie's watching: Alan Sugar robots spy on Tesco petrol queue

Thought no one saw you buy entire cake, eat it in the car?

Security for virtualized datacentres

A division of Lord Alan Sugar's firm has launched a surveillance campaign which will see shoppers' faces scanned at hundreds of Tesco petrol stations.

Amscreen, one of Lord Sugar's firms, has installed the OptimEyes advertising system in 450 Tesco filling stations around the nation.

These devices contain facial recog technology able to detect the age and sex of customers, before beaming specially tailored advertisements at them. This means that if suddenly a number of women stop for petrol, for example, they could be shown advertisements for a women's fashion brand.

Once Big Beardie has scanned his targets, adverts will then play on a 100-second loop.

Simon Sugar, Alan's son and Amscreen CEO, said: "Yes, it’s like something out of Minority Report but this could change the face of British retail.

"Our plans are to expand the screens into as many supermarkets as possible.

"The OptimEyes does not store images or recognise people but just works out gender and sorts customers into one of three age brackets."

Tesco’s Peter Cattell said the technology was "the perfect means for us to enhance the customer shopping experience".

"It can be extremely useful and timely for our customers," he continued.

However, not everyone likes the thought of being spied upon.

Nick Pickles of Big Brother Watch issued a statement which read: "The race is on for retailers to gather as much information about us as possible, as personalised as possible.

"The very intrusive nature of this technology lays bare the lengths to which some companies are willing to go and how supermarkets see people as there to be tracked." ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
NASTY SSL 3.0 vuln to be revealed soon – sources (Update: It's POODLE)
So nasty no one's even whispering until patch is out
Russian hackers exploit 'Sandworm' bug 'to spy on NATO, EU PCs'
Fix imminent from Microsoft for Vista, Server 2008, other stuff
'LulzSec leader Aush0k' found to be naughty boy not worthy of jail
15 months home detention leaves egg on feds' faces as they grab for more power
Forget passwords, let's use SELFIES, says Obama's cyber tsar
Michael Daniel wants to kill passwords dead
FBI boss: We don't want a backdoor, we want the front door to phones
Claims it's what the Founding Fathers would have wanted – catching killers and pedos
Kill off SSL 3.0 NOW: HTTPS savaged by vicious POODLE
Pull it out ASAP, it is SWISS CHEESE
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.