Feeds

Apple will FAIL in corporate land 'because IT managers hate iPads'

HP exec plots biz slab assault as Windows 8 becomes 'more tolerable'

Bridging the IT gap between rising business demands and ageing tools

Apple's "very limited success" in penetrating the corporate enterprise market with the iPad reflects the lack of control IT managers feel they have over the device, as well as the dominance of Windows.

That is, according to HP exec Jos Brenkel, global senior veep of sales for Printers and Personal Systems, who said no single slab maker has yet cornered the business market.

"If you look at the share on the tablet market it is majority consumer. We are playing because you have to play in consumer to bring economies of scale. But that is not where we are playing to win; we are playing to win in commercial," he said

Arguably, HP has not been playing to win in either space, failing yet to bag a place among the top five biggest slab shifters on the planet. Currently that list is led by Apple and closely followed by Samsung.

And lest we forget, it was an inauspicious start for HP in the slab market when former CEO Leo Apotheker sent the TouchPad to the slab graveyard in August 2011 not long after launch, and killed its smartphone in a mobility double homicide.

Brenkel said HP needs multi-operating systems and hybrid devices to win round commercial punters, and reckons it will adopt a similar strategy in the phone market when it re-enters that space too.

He added that Apple devices had got into workplaces via consumers bringing them into the office, "the pressure is on the user side to integrate Apple into that environment".

"Apple is successful from the bottom up but not successful from the top down. IT managers hate the fact that they are having to force themselves [to manage Apple iOS devices]," said Brenkel.

Large corporate roll outs of iPads have been fairly thin on the ground in the UK - they have for all tabs - but Barclays Bank bought 8,500 from Insight Enterprises last year.

Brenkel predicted that as Windows 8 “becomes a more tolerable solution for consumers it will be accepted more in the commercial space. I really believe that Windows 8 will still be a very important OS in commercial, with Android".

"And once those devices start coming out, you'll see IT get control again on the Apple devices," he added.

Resellers contacted by The Channel, mostly PC sellers, agreed it was harder to integrate Apple into a largely Microsoft-based biz landscape, and one predicted that iPads will "stay largely in the hands of executives".

"New form factors, probably Windows based, will gain greater traction. We shouldn’t forget Android either as Microsoft's recent decision to produce its own slates will make their OEMs more likely to take a dual stance," said one.

IDC estimates that the business slab market will account for roughly a fifth of sales by 2017 but sales at the moment are relatively small.

Apple took on HP channel sales director Trevor Evans to run its B2B reseller operation at the start of 2012 with the aim of bolstering shipments of Macs and iPads, but progress has been kept under wraps.

Tim Coulling, senior analyst at Canalys, told us IT managers need third party device management software to deploy iPads to offset back-end infrastructure compatibility issues.

"Both Apple and Android are coming in through the back door with the Bring Your Own Device trend," he told El Chan.

Canalys surveyed 300 channel firms and found that security concerns and the lack of specific business apps had limited pad penetration in large corporate land, not the cost of equipment or concerns about productivity.

"At the moment the majority of business tablets are going into SMEs. They may not have such a hang up on security policies," Coulling said, adding some larger firms were trialling deployment within individual business functions. ®

Seven Steps to Software Security

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.