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Amazon throws Kindle sale party after FAA aeroplane gadget fondle ruling

E-reading gear in 15 per cent price cut to celebrate

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Amazon is offering a discount on its Kindle handhelds in what the web bazaar says is a celebration of relaxed FAA rules on using electronic gadgets on airplanes.

The online marketplace said that for one day it will drop the price of its e-reader and tablet family some 15 per cent in appreciation of the US aviation regulator's decision to officially allow folks to fondle their slabs and phones from gate to gate, although not during takeoff and landing.

Amazon – which maintains that the sale is a show of appreciation to the FAA and not a shameless promotional attempt to cash in on headlines and steal attention away from the release of Apple's iPad Air – noted that the sale will also extend to the Kindle Fire HD and Kindle Fire HDX models.

"We've been fighting for our customers on this issue for years, and we are thrilled by the FAA's recent decision. This is a big win for customers," said Amazon vice-president Drew Herdener.

Peeps will be able to claim their discounts by entering the promotional code "ThnksFAA" when purchasing an eligible Kindle device.

Meanwhile, JetBlue and Delta have, in line with the FAA ruling, officially relaxed their restrictions on when users can and cannot operate their smartphones, tablets and laptops. ®

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