Feeds

Amazon throws Kindle sale party after FAA aeroplane gadget fondle ruling

E-reading gear in 15 per cent price cut to celebrate

  • alert
  • submit to reddit

7 Elements of Radically Simple OS Migration

Amazon is offering a discount on its Kindle handhelds in what the web bazaar says is a celebration of relaxed FAA rules on using electronic gadgets on airplanes.

The online marketplace said that for one day it will drop the price of its e-reader and tablet family some 15 per cent in appreciation of the US aviation regulator's decision to officially allow folks to fondle their slabs and phones from gate to gate, although not during takeoff and landing.

Amazon – which maintains that the sale is a show of appreciation to the FAA and not a shameless promotional attempt to cash in on headlines and steal attention away from the release of Apple's iPad Air – noted that the sale will also extend to the Kindle Fire HD and Kindle Fire HDX models.

"We've been fighting for our customers on this issue for years, and we are thrilled by the FAA's recent decision. This is a big win for customers," said Amazon vice-president Drew Herdener.

Peeps will be able to claim their discounts by entering the promotional code "ThnksFAA" when purchasing an eligible Kindle device.

Meanwhile, JetBlue and Delta have, in line with the FAA ruling, officially relaxed their restrictions on when users can and cannot operate their smartphones, tablets and laptops. ®

Build a business case: developing custom apps

More from The Register

next story
Nice computers don’t need to go to the toilet, says Barclays
Bad computers might ask if you are Sarah Connor
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
PEAK LANDFILL: Why tablet gloom is good news for Windows users
Sinofsky's hybrid strategy looks dafter than ever
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?