Feeds

Forrester to Facebook: you're SHALLOW and a BAD FRIEND

Also a BIG DATA DUNCE who tells fat fibs to ad-slingers … bitch

Beginner's guide to SSL certificates

Analyst house Forrester has unloaded on Facebook, accusing it of doing a terrible job for ad-slingers.

Forrester veep and principal analyst Nate Elliot has penned a blog post, styled as an open letter to Mark Zuckerberg that opens with the blunt assertion “Facebook is failing marketers.”

The letter goes on to back up that statement with research suggesting marketers feel “Facebook creates less business value than any other digital marketing opportunity.”

Next comes a critique of Facebook's ability to drive “genuine engagement between companies and their customers.” The site doesn't, Elliot says, not least because post from brands users have been foolish enough to Like don't end up in front of their eyeballs very often.

Elliot's next criticism may sting even more, as it wounds Facebook's hacker pride by offering the opinion that “fewer than 15% of … ads leverage your ever-growing cache of social data to target relevant audiences.”

In other words, you're bad at big data. Elliot thinks the site is also bad at being nice to marketers, especially on the measurement front. Google analytics, by contrast, offers a deluge of data.

The post also notes that Facebook has “the largest audience in media history” and “you know a remarkable amount about each of your users”, then concludes that there's time to turn things around and make ad-slingers happy again.

Whether that's the same as making users happy is anyone's guess. Reg reader reaction to reports The Social NetworkTM will introduce cursor-tracking suggests Facebook members are tuning out from Facebook's current advertising offerings. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Sea-Me-We 5 construction starts
New sub cable to go live 2016
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
Surprise: if you work from home you need the Internet
Buffer-rage sends Aussies out to experience road rage
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
MOST iPhone strokers SPURN iOS 8: iOS 7 'un-updatening' in 5...4...
Guess they don't like our battery-draining update?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.