Feeds

Facebook tests sinister CURSOR-TRACKING in hunt for more ad bucks

Silently stalking your every move ... bitch

The Power of One eBook: Top reasons to choose HP BladeSystem

Facebook is reportedly looking at new methods of data mining that would silently track a user's actions on the free content ad network.

According to the Wall Street Journal, the Mark Zuckerberg-run company is experimenting with technology that would monitor cursor movements on the site to track how individual users respond to ads - from which Facebook makes the lion's share of its revenue.

Menlo Park's chief analytics Doozer Ken Rudin told the newspaper that such a system could help Facebook do a better job of targeted advertising, which in turn would satisfy the company's investors and its real customers: not the users, but admen.

Facebook, which slurps personal and behavioural information about its users, is currently playing around with the tech to test how workable it would be and also to consider whether it would help the firm develop its products.

The new data collected by Facebook could be stored in a data analytics warehouse, Rudin said. He added that the details the system could slurp might include looking at how long a cursor hovers over a specific ad.

"I can't promise that it will roll out," he added. "We probably will know in a couple of months."

Facebook does not reveal details on the huge amount of user data it holds, but Rudin did reveal to the WSJ that its data analytics warehouse - where data is stored specifically for ad targeting - had grown 4,000 times since 2009. Its current collection on its modified Hadoop distributed file system stands at 300PB, apparently. ®

Designing a Defense for Mobile Applications

More from The Register

next story
DARPA-derived secure microkernel goes open source tomorrow
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
How long is too long to wait for a security fix?
Synology finally patches OpenSSL bugs in Trevor's NAS
Roll out the welcome mat to hackers and crackers
Security chap pens guide to bug bounty programs that won't fail like Yahoo!'s
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
Researcher sat on critical IE bugs for THREE YEARS
VUPEN waited for Pwn2Own cash while IE's sandbox leaked
Four fake Google haxbots hit YOUR WEBSITE every day
Goog the perfect ruse to slip into SEO orfice
Putin: Crack Tor for me and I'll make you a MILLIONAIRE
Russian Interior Ministry offers big pile o' roubles for busting pro-privacy browser
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.