Feeds

Facebook tests sinister CURSOR-TRACKING in hunt for more ad bucks

Silently stalking your every move ... bitch

Providing a secure and efficient Helpdesk

Facebook is reportedly looking at new methods of data mining that would silently track a user's actions on the free content ad network.

According to the Wall Street Journal, the Mark Zuckerberg-run company is experimenting with technology that would monitor cursor movements on the site to track how individual users respond to ads - from which Facebook makes the lion's share of its revenue.

Menlo Park's chief analytics Doozer Ken Rudin told the newspaper that such a system could help Facebook do a better job of targeted advertising, which in turn would satisfy the company's investors and its real customers: not the users, but admen.

Facebook, which slurps personal and behavioural information about its users, is currently playing around with the tech to test how workable it would be and also to consider whether it would help the firm develop its products.

The new data collected by Facebook could be stored in a data analytics warehouse, Rudin said. He added that the details the system could slurp might include looking at how long a cursor hovers over a specific ad.

"I can't promise that it will roll out," he added. "We probably will know in a couple of months."

Facebook does not reveal details on the huge amount of user data it holds, but Rudin did reveal to the WSJ that its data analytics warehouse - where data is stored specifically for ad targeting - had grown 4,000 times since 2009. Its current collection on its modified Hadoop distributed file system stands at 300PB, apparently. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
SMASH the Bash bug! Apple and Red Hat scramble for patch batches
'Applying multiple security updates is extremely difficult'
Shellshock: 'Larger scale attack' on its way, warn securo-bods
Not just web servers under threat - though TENS of THOUSANDS have been hit
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
Hackers thrash Bash Shellshock bug: World races to cover hole
Update your gear now to avoid early attacks hitting the web
Oracle SHELLSHOCKER - data titan lists unpatchables
Database kingpin lists 32 products that can't be patched (yet) as GNU fixes second vuln
Who.is does the Harlem Shake
Blame it on LOLing XSS terroristas
Researchers tell black hats: 'YOU'RE SOOO PREDICTABLE'
Want to register that domain? We're way ahead of you.
Stunned by Shellshock Bash bug? Patch all you can – or be punished
UK data watchdog rolls up its sleeves, polishes truncheon
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.