Feeds

'Tablet' no longer means 'iPad': Apple share PLUMMETS below 30%

Shipments stalled in Q3 as Samsung and Lenovo surged

Security for virtualized datacentres

Apple's fondleslab market share falls below 30 per cent for first time IDC says iPad shipments stalled in Q3 as Samsung and Lenovo surged Pundits partial to peak Apple prognostications have new data to fuel their ideas: IDC's newest report on global fondleslab sales has Apple's market share slipping markedly.

The analyst does offer one big caveat for its numbers: Q3 is a bad time for iPad sales because Apple now releases new models in Q4 and buyers keep their wallets shut until then. In Q4, “IDC expects Apple to enjoy robust shipment growth”.

Even with that seasonal factor, the numbers don't look great for Apple because its sales in Q3 2013 are just 100,000 iPads higher than the were in Q2 2013, and that's with the new and cheaper iPad mini in the market. Also unwelcome is momentum for arch-rival Samsung, which managed to more than double its shipments from 4.3m to 9.7m. Lenovo also did well, pushing 2.3m 'slabs out the door, up from 0.4m a year back.

Top Five Tablet Vendors, Shipments, and Market Share, Third Quarter 2013 (Shipments in millions)

Vendor

3Q13 Unit Shipments

3Q13 Market Share

3Q12 Unit Shipments

3Q12 Market Share

Year-over-Year Growth

Apple

14.1

29.6%

14.0

40.2%

0.6%

Samsung

9.7

20.4%

4.3

12.4%

123.0%

Asus

3.5

7.4%

2.3

6.6%

53.9%

Lenovo

2.3

4.8%

0.4

1.1%

420.7%

Acer

1.2

2.5%

0.3

0.9%

346.3%

Others

16.8

35.3%

13.5

38.8%

25.0%

Total

47.6

100.0%

34.8

100.0%

36.7%

Source: IDC Worldwide Tablet Tracker, October 30, 2013.
Table Note: Year-over-year growth calculations are based on preliminary shipment data and may vary from estimates based on rounded figures above.

IDC also notes that shipments of “white box” tablets are growing, especially at the low-price end of the market.

Tom Mainelli, the firm's research director for tablets thinks that's not good news.

"These low cost Android-based products make tablets available to a wider market of consumers, which is good,” he writes. “However, many use cheap parts and non Google-approved versions of Android that can result in an unsatisfactory customer experience, limited usage, and very little engagement with the ecosystem. Android's growth in tablets has been stunning to watch, but shipments alone won't guarantee long-term success. For that you need a sustainable hardware business model, a healthy ecosystem for developers, and happy end users." ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Let it go, Steve: Ballmer bans iPads from his LA Clippers b-ball team
Can you imagine the scene? 'Hey guys, it's your new owner – WTF is that on your desk?'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
iPAD-FONDLING fanboi sparks SECURITY ALERT at Sydney airport
Breaches screening rules cos Apple SCREEN ROOLZ, ok?
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
The British Museum plonks digital bricks on world of Minecraft
Institution confirms it's cool with joining the blocky universe
Turn OFF your phone or WE'LL ALL DI... live? Europe OKs mobes, tabs non-stop on flights
Airlines given green light to allow gate-to-gate jibber-jabber
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.